What product manager classic books?

At present, there are many communities of Internet product managers, there are a lot of information, how to cultivate an excellent product manager experience is also a variety of forest, the author also read a lot of benefits. Today, the author is not talking about how to become an excellent product manager. Being an excellent product manager is only the second step. Entry is the first step. The author as a product who has done for some time. Talk about what you need to do when entering a product manager.

Premise: to do the product, the key is to find the user's needs point, found the user's sore ~ ​​~

First, pay attention to the Internet dynamic and product dynamics:

Daily reading Sina technology or other portal latest Internet information, always concerned about the Internet dynamic, only know the past, in order to better grasp the future.

Subscribe to a large number of Internet blogs with the Google+ reader (Moonlight Blogs, 36Kr, Something on the Internet, Avalokitesh, Tech2ipo, Grassroots Web, Amazing E, etc.) Read blogs daily for deep industry reading. Concerned about the Internet dynamic does not let you know the hidden behind the content, read the views of senior people, read, read other people's point of view, to absorb other people's point of view, and then form their own point of view, personal thoughts. A word is said, first library books into their own, then write their own books into a library, probably so mean.

Try new Internet products such as Google+, Light Blog, Netease's light and thin guest LOFTER, the location of the sign service foursquare and whispered network, and constantly try new products to experience these products do well and doing bad place, with notes, Write your ideas, how to improve the bad places, how to do better, not the current Internet and you really want, if people around have encountered this problem, perhaps this is your chance !

Participate in discussions, share knowledge, identify problems and solve problems by joining communities of Internet product managers such as Douban "Elite Product Manager Group", "Mobile Internet Product Manager", Reader Web Product Managers Forum and China Product Managers Association. Internet product managers are a group of "hacker" people who solve problems, build things, freedom of belief, and sharing.

Do a few depth users of the product, do not just look, must be integrated into the product inside, experience all the functional points, why users want to use? Attraction point where, to solve the user's Han problem. Keep an eye on their continuous updates, newer features, what do you think about them, and think about newer features. Have you ever think of or have the needs of those around you, document your thoughts and keep going?

Second, the theoretical knowledge reserve:

Product Manager Related:

Related Reading: Product Manager Must Read Books http://www.yixieshi.com/book/

Read "Everyone is a product manager" and master the product manager's theoretical knowledge about requirements management, project management, and team coordination. This book provides a good overview of the basic work of a product manager. Reading this book will give you a holistic view of your product manager's job.

Read "Netting" to read a senior product manager about the career choices of product managers in Internet products and how to create Internet products, and have experience in user experience, product optimization, data analysis, product operation, project management, competitive intelligence analysis, etc. A certain understanding, "networking" and "everyone is a product manager" are domestic product manager combat class books, but the two are still very different, "network" is more to proceed from the general direction , "Everyone" involves more details of daily work, is a good complementarity.

Read "The First Book of Product Managers," to recognize the difference between traditional product managers and Internet product managers and to deepen understanding of product optimization, marketing, pricing, and promotion.

Read the Apocalypse and learn about three basic conditions for creating a product and some working and product management experiences on how to create a product you love. Apocalypse focuses on product management, process optimization, and project management.

User Experience Interaction Design Related:

Read "do not make me think" to learn some guidelines for Web page design (others I, etc., do not let me think, do not bother me) and how web design can be more prominent, user-friendly, and initially accessible to the web Relevant knowledge and principles of usability testing;

Read the "user experience elements", this book can bring me some basic concepts of user experience, while allowing readers to focus on the field of user experience can be more in-depth thinking, user experience optimization should be considered from five levels, The five elements of the strategic layer, the scope layer, the structural layer, the framework layer, the presentation layer, and all the five elements of the user experience that are basically covered in these five layers are also the overall ideas of the Internet product design and create an excellent Internet product. The five The level of knowledge must be linked.

Read "win in the user", this book is also for user experience books, user-centered design, through reading to understand the user research methods and data processing methods, in user research, this book can give readers a Good ideas and practical guidance.

"Interactive Design Strategy", this book is also very good, so you know how to focus on core functions, simplify design, design a better user experience products;

Marketing, network promotion related theoretical knowledge:

Read "play your website - Website Operations Manual", the book in the operation of the website gave me a lot of inspiration and help to help readers a good understanding of the Internet on the optimization of Baidu search (SEO) rankings, site operations How to promote, how to plan the website operation and how to manage the website.

Read "How to sell lobster", this book can inspire me in many aspects of product improvement, product sales thinking, this book also from the user to the value of the user marketers creative marketing ideas and ideas for product marketing.

Read "beer and diapers," the book is about shopping basket analysis, the performance of the correlation between products thorough analysis, but also in the data analysis gives readers some ideas, from which you can learn how to see from the seemingly disorderly data Find out the association.

Read "grotesque behavior", this book on consumer behavior analysis of irrational and a large number of cases allow readers to come up with relevant irrational behavior from the product marketing activities of various companies, while allowing readers to understand the initial understanding of how to analyze Consumer behavior and consumer psychology.

Reading "word of mouth", how to use word of mouth, how to detonate popular to learn some methodology, this book is very similar with a book "Internet revolution in the outbreak," but not the same, I think "word of mouth" as a whole The starting point of the strategy is higher than the "Internet revolution that is breaking out." In other words, the issues to be discussed are more profound. Although both books demonstrate the impact of the Internet web2.0 on life, work and industry through examples, More examples and fewer arguments, but if the Internet is not very understanding of the students can read. Recommended reading a is enough, "word of mouth" will be better.

Design Software Learning:

Design software Photoshop, photoshop need to use some of the pictures for some simple editing, image modification, polishing.

Master Mind software, can use Mind manager to draw out the frame and structure of webpage. Mind manager draw flow chart is very convenient. It is similar to office software and it is often used.

AXURE prototype design software can use AXURE for web prototyping, AXURE this software is very powerful, is currently the Internet product manager, interactive designer and other workers one of the necessary design software. AXURE is a communication software, want to be the Internet's product manager, communication is a must. So, often to draw a variety of archetypes, prototypes of all kinds of good sites are done again, practice more, your site architecture capabilities to improve, subtle!

Practical Operation Training:

If possible, participate in website products and operational positions combat

Simple work will have these

Responsible for website prototype design, operation and promotion, including SEO keyword optimization, soft paper writing, website data analysis, enhance user activity, etc.

Web site community interactive management, QQ group management, website content optimization

Responsible for the website customer service, answering online questions, driving new user registration, collecting user comments and needs to improve the site;

Website optimization, web page layout, web page name, navigation design, web page section, web page crumb design, etc.

Internet product analysis exercises

Choose a common Internet products - Thunder product or QQ product analysis, analysis of each of its function points, at the same time concerned about their every update, record the feelings and analysis of ideas once a week.

Select a mobile Internet products commonly used -UC browser and QQ browser for comparison and analysis, come to two mobile browser product points.

Focus on some daily use of Internet products, analyze its good or very bad mood, and find ways to improve measures.

Product manager, there are many places to start from the life experience. For example, I recently sent courier, want to use the Internet to check the other cell phone to sign no! So I need to step is: Open the browser - search courier - enter courier number! In fact, this step is very troublesome, especially Enter the number of this link, I am afraid to enter the wrong number. This can be a good way to solve, for example, the current two-dimensional code printed express a single, the phone can scan the results can be found ~ ~ a lot of peace of mind. Product design is to solve the uncomfortable place you feel.

There are many good places in life, design department, most people can understand this is not good, that is not good! But as a product manager, you need to further think about how to design to be more optimized!

If you have ideas, it is best to have the ability to achieve the idea! So, product manager, learning a programming language, there are many benefits ~ ~

Recent learning android, finishing some product manager to learn and improve some of the books, and then wrote an android application, submitted to the application market a few days ago, there are product manager learning books and some programming books recommended, I think Are very good, product design and programming are a gradual process, if interested in children's shoes can go to the 360 ​​Application Center search for "product manager practice books", in the process of creating personal applications, I also understand how much Baidu Mobile Alliance Crazy, this product design makes me so helpless!