What promotions do travel websites use to get quality visitors

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Yang Yi for a long time did not write their own work-related blog posts, here A brief introduction, is currently doing a tourism website project optimization and promotion. We can travel this industry's website is not very understanding, but to the domestic several large-scale travel comprehensive website knows, now on-line travel website Service Competition degree is very big, but the profit degree is not very high. It's not chunking compared with the profits of the medical industry in every city. And the competition is also what large web site in front, random search a place name + travel noun will come out many do Baidu bidding rankings site. Light bidding this piece, we basically are pushing local services, meaning that through the site to attract visitors are the city's users, this is also the limitations of tourism, because through the network to users, must be completed through the line orders, signed a formal travel contract. The level of competition in the industry has been described above. Here are a few points to say, just online travel site how to quickly achieve profitability through the way.

1, search engine pay promotion

It is necessary to make a pay promotion for the competitive tourism industry. Because want to read quickly access to visitors, this is the best way to new sites, the preferred pay platform or Baidu Bar, although the cost is high, hot subjects in the peak season can reach a single click price of 10 Yuan, the subject of the general price is more than 2 yuan. Combined with paying for other platforms, the daily budget is normal for hundreds of thousand per day. (If the paid platform is open to many, it needs a full-time popularity to be responsible.) )

2, the site's natural ranking optimization

Do site natural ranking is the fundamental, and the natural flow of search is very slow, it may be a new site half a year to reach the search engine friendliness, through the team's marketing promotion part of the long tail word ranking on the up. Website to promote the accumulation of a lot of site weight, involving a lot of aspects, here simply mention a few stations outside: blog Group, Baidu Platform (know, encyclopedia, library), local QQ Group, Local forum, friendship links. Site: Friendly website structure and URL, rich content.

3, local community cooperation

The local community has accumulated a lot of high-quality users, and for the tourism industry, especially in the early days of the big fake will consider where to travel, at this time is an opportunity, whether it is to do a self-driving tour or a group, can pull down a lot of netizens to participate, the premise is to get community recognition, and

4, the establishment of their own QQ group

Set up their own QQ group, meaning: by posting or answer the question of the Netizen's way, the net friend attracts the QQ group to come, like this will also facilitate the order, if your province has the very good tourist attraction, then will have the people all over the country to inquire about a place's traveling situation, this is your opportunity.

5, Soft Wen Marketing

I see the tourism soft text is mainly the newspaper media and network media, when the season comes, the newspaper above the genuine travel agents of the line recommended category of advertising. There is also the travel agency's line information recommended by the network media press release. The media are highly trusted in the minds of the people who know that these are paid ads for businesses.

6, the tourism business-to-business platform of the shop

This kind of platform has accumulated a very high weight, like Alibaba, to find 2 of sites have high power to do shop effect is also very good, shop also involves optimization and maintenance, so as to ensure a good ranking, more visitors.

7, Station Group mode

Station group mode is the best manual operation, for example, I am a travel agency in Sichuan, I do a Sichuan tourism network, mainly related to Sichuan local tourism line information; Do a Chengdu outbound tourism network, mainly related to Chengdu to travel abroad site. Separate large classes and get more users.

Above 7 kinds of method is also the whole industry inside commonly used way: Bid + website + shop. This industry's online market competition is also driving the development of the industry network, this is a good thing. I see how I can grasp the opportunity of the industry in the gold. The day after tomorrow is the weekend, the company organized out travel, Shun wish you a happy weekend. This article by Yang Yi original www.9505.org, if you are the tourism hope can communicate with you, contact my blog has, in addition my blog provides a lot of website optimization information for everyone to download, we share some resources, mutual benefit. Good night.

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