Absrtact: When walks into the SEO this profession, the long time contact Seoer also gradually many. They have the best of them, but they also have rookie. See these, can not help but will be remembered, then a real seoer has the quality, he needs to have what kind of element
When into the SEO industry, a long time of contact with the seoer has gradually become more. They have the best of them, but they also have rookie. See these, can not help but think of another person, then a real seoer of the quality, he needs to have what kind of quality? Through my personal experience, and everyone to share.
First, learn how to choose domain Name and space server
Select a domain name, you need to consider whether the domain name has been registered, the domain name has been the search engine has been punished, the optimization has no advantage, the user can easily remember and so on. Then select the space server, you need to consider whether the server you have chosen to support the language you write the site, the stability of the server, the speed of access space, the maximum number of visits and so on.
Second, know the website structure
The overall structure of the site is flat or vertical, whether it is conducive to robot crawling, users are very easy to find the information they need, whether the site to add search features, as well as JS files and CSS files placed in place.
Third, understand the choice of the site's target keywords
Many webmaster in the choice of keywords are the first to consider the keyword competition and the number of visits. In addition to these two points, but also to consider the relevant classification of search engines and keywords of the long tail expansion problem.
Iv. know how to optimize the information in the station
The first step in optimizing the site is to write title tags, keywords tags and description tags, product page descriptions or how to distribute the keywords in the news page, how to build internal links. Which page should be linked to which channel page should be clear, and finally eliminate the noise of the site.
V. Know how to optimize the information in the station
In the construction of the chain, friendship Links is part of it, if you exchange links with others, you need to pay attention to other people's website is not related to you, PR how much, included how many, the number of links, the site update time and whether the search engine has been punished. If you hair outside the chain, hair Department of the place is related to their own theme, if you can not guarantee the quality of the chain, then how to do? All these problems have to be solved.
Vi. understand the daily maintenance of the website
New station must ensure that every day there are updates, the article as far as possible using original, if there is no original, the use of highly pseudo original. Page confiscation record, understand the corresponding keyword adjustment, and long tail word distribution.
Seven, know the website data Statistic analysis
Can be used for the site data statistics tools to view the daily IP, Pv,ip address in the search engine is through which keyword over, through the page bounce rate to analyze the page is not a problem.
Eight, can analyze competitor's website
Competitor source code analysis, through webmaster tools to find out competitors, outside the chain of the situation, the site registration time.
Nine, can analyze the target user's heart
Through the understanding of the industry, analyze the target user's heart, the site's operation direction and strategy corresponding adjustment to meet customer needs.
Ten, can use other network marketing means
In addition to the search engine, but also to be able to use other network marketing methods. Comparison: Facebook, Twitter, blogs, microblogs, etc.
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