What quality should the small stationmaster create the brand

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As an indispensable part of the Internet, small and medium-sized webmaster, although not as influential as the major internet giants, but still with its special role play a role that can not be ignored. Each dedicated to the Web site construction webmaster are armed with a passion burning ambition, dream of their website can be like the idol Jack Ma Alibaba or Taobao like to promote the development of China's Internet, the achievement of a pioneering legend.

But the reality is brutal, not everyone can achieve the legend. According to the DCCI2010 of China Internet Webmaster Survival and Development survey data show that 58% of the webmaster website income below 500 yuan, the source of income is relatively single, advertising is still the most important source of income, E-commerce accounted for a greater proportion. And now the advent of cloud computing and mobile Internet set off a new round of entrepreneurial climax, but also bring us new opportunities, how to seize this opportunity to achieve their own take-off will see the comprehensive quality of the webmaster:

First, marketing Capacity: small and medium-sized webmaster in the initial stage of the site are faced with how to promote the plight of the website, although the necessary capital investment is indispensable, but it is important to promote the ability of individuals, how to analyze potential customers, the development of the market, with the help of SEO, Advertising, Network Alliance, marketing open up the situation, the establishment of a group of loyal customers, And then Word-of-mouth marketing and so on.

Second, communication skills: now simply rely on individuals have been unable to make the market bigger and stronger, the strength of the team can not be ignored. The choice of entrepreneurial partners is particularly important, many people start early in the network resources, can not find like-minded entrepreneurial partners, then it is necessary in the entrepreneurial process to play their communicative ability, build new friendships, develop congenial partners, but also for their own considerable connections, is called a fence three piles, A hero three.

Third, pioneering and innovative ability: in the fast-changing network ERA, pioneering, innovation is undoubtedly the most powerful accelerator. Any enterprise and individual without innovation will lose vitality, personal webmaster is no exception. To this end we need to have pioneering thinking, divergent thinking, cultivate their imagination and creativity, if we as leaders without such awareness and ability, we can not lead our team to develop and innovate, and constantly forge ahead.

Four, personal charm: personal charm to a large extent determine the formation and failure of entrepreneurship, how to form an excellent team, how to lead an excellent team, how to cultivate the cohesion of the team, how to effectively manage the team need to have enough personal charm. Personal charm affects all aspects of entrepreneurship, an excellent webmaster in improving their various aspects of quality, but also to strengthen self-cultivation, improve their personal charm.

Brand-building is not a one-day, right and at the same can not be missing. Baidu, Tencent seized the user's core needs to grow into a significant enterprise; Taobao made its fortune in Jiangsu and Zhejiang, because of the small and medium-sized enterprises, the product cost pressure and sales pressure is huge------------------------E It is the Dongfeng jumped in the process of industrial upgrading and rebuilding of China's small and medium-sized industrial clusters.

Small and medium-sized webmaster should have the necessary strategic vision, as the saying goes, not to seek the eternal, insufficient to seek a moment, not seek the whole, not to seek a domain. If you confirm that you will be engaged in the Internet industry, and the website construction as their main occupation then should grasp the pulse of the Internet, grasp its development trends, adapt to its development of the tide, to market as the guide, to the user as the core, in the crisis and innovation to find their own a world.

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