What role does soft marketing play in website optimization

Source: Internet
Author: User

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As an enterprise webmaster or SEO, the original article has become a measure of whether a webmaster can become an executive or have the ability to measure the important standards. In fact, talking about the most basic SEO a few big magic weapon: content, inside chain, outside chain, soft wen.

Although the soft text at the end of these several magic weapons, but the importance of the soft text we can imagine, there are stationmaster actually do not understand the purpose of soft, as well as the soft text has any important role. Is the soft text for the chain service? is the soft text to increase the chain and create it? Why do some sites do not support a link or anchor text of the soft text but like those clean soft, no advertising soft text? Today, SEO drink a post Chen Xiaohuan and everyone to reveal exactly how soft marketing in the Enterprise website optimization plays what role.

If the site's keyword ranking is a star, Baidu, the top keywords ranked in the top, the index is relatively high, that is, the so-called domestic superstar, such as Andylau Andy Lau, Tse Feng, ranked better in Google, we call them international superstar, is also a big role in Hollywood, such as Tom Cruise , Gaga, if a good site has more than one keyword ranking better, that is the so-called versatile. There are good rankings in the country, in foreign countries also have visibility, such as Jackie Chan, Gong Li, Yao Ming, etc., corresponding to the role of the site, that is the keyword ranking in Baidu has a good ranking, Google also has a good ranking, our business is to hope through the search engine optimization to achieve this effect.

That soft marketing is the "star" of the brochure, newspapers, advertising, the Internet, have to introduce these "star" articles. Here star has two layers of consciousness, the real star needs soft Wen Marketing, our website inside the keyword (star) also needs the soft paper to create, therefore, the soft Wen marketing not only plays an important role in the website optimization, in the real life also occupies according to the importance of the position.

What is the role of soft marketing in website optimization?

First, the introduction of the need to optimize the site content, architecture, Web site design can meet the standards of search engines, soft paper is not only a technical terminology also has the experience of communication and understanding.

Second, the soft text of the key words to meet the products, services, brands, such as my optimization of the key words: Amoy home music or SEO drink a post, we also have a certain understanding of these two products. Through the soft, I introduced the characteristics of our service, that is, high school humanities and geography contained in the "extraordinary", others all the advantages I have, others do not have the advantage I have. This is where our success is, in this context, soft marketing is to introduce the product or service function.

Third, add the content of the website. Usually enterprise soft use false original add original to make the content of the site increased, do not envy some sites included hundreds of thousands of, millions of, the key is that they will spend time to find a good soft text or their own to create original soft text.

The other is to increase the external chain of the website. Soft marketing process will inevitably have to publicize their website, such articles by search engines will leave behind a link to increase the site's outside the chain and weight promotion rankings is very effective.

Five, brand awareness. Some people say that often can see my original article, actually willing to spend time to write articles webmaster is good webmaster, the article is not necessarily very people feel understand, but I took this step, to achieve my brand to build. For example: SEO drink a successful build is relying on Word-of-mouth plus moderate soft marketing.

Six, the long tail keyword optimization effect. Enterprises need to pass soft influence to optimize a large number of long tail keywords, whether it is real estate or building materials or medical institutions, all need to be consistent with the user search long tail keywords.

The role of soft marketing is not limited to the above, soft wen soft, coupled with moderate persuasion, so that the soft text into a model, and even become an industry's basic standards, such soft wen influence more profound, more image.

This article A5 starting from: Beijing vitiligo: http://www.bj678.com. If need to exchange can add qq:530559610.

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