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I write this article is not to tell you how to do a good job seo, I said here is the basic knowledge. Let's not be too quick to spray me with these basics. From the author's previous work experience, as an SEO personnel must give the website editor do a simple training work, in order to cooperate with us in the implementation of SEO at the same time more smoothly. Because that's the way I am now, I need to do a simple training on the editors, that is, what to pay attention to when adding articles. Originally I want to download some ppt or material from the Internet directly and then explain it to them systematically. As a result, I did not find it.
Others do not say much, an editor to know what SEO knowledge?
First, you have to according to the editor of the situation, tell some simple ranking principle, at least let him know Baidu ranking is related, not blind row. When I first came here, the novice editor didn't know anything. After you tell them about it, they naturally have an interest in hearing you go down.
Second, tell them what the search engine rankings is a thing, we again in earnest to tell them, update the article The most important thing is original! Because it is the original will have a better collection and better rankings, words to see how you say, good, can be very good to avoid editing to directly copy the article. Of course, serious writing articles or serious false original will affect the number of natural, I edit this one day is about 10, not pure original, but also relatively satisfactory. Less than half a month rookie Oh.
Third, after the article is original, you have to tell him what the link means, talk to him about the links on the site can be, in this point do not have to do too much explanation, with the previous search engine ranking principle of a simple explanation (you must have said that the link is like a vote), and then talk about site links they should be relatively easy to accept. In the industry circulated a very long "around the word" to explain to them clearly.
Four, in fact, do a good job of the above three points, for the site is responsible for SEO you, it is almost, you say yes. However, SEO is not the end, just means, you can teach them some about the title of the writing, description, tag extraction and so on. Tell them that the advantage of doing this is to attract visitors ' clicks and to extract better labels to categorize the articles, to make the articles more relevant, and to improve the browsing volume of the site.
An editor can master the first three has almost reached the standard, the content is not many, I believe many friends have a novice editor, your company's editors know that these three points is very important basis? Are your editors or editors going to do these three points? The idea of SEO is very important, in explaining the knowledge when not hard to tell them what to pay attention to, you have to tell them why to do so, the benefits of what? You can "original" an article, do a long tail word, and then show them rank, They are also very fulfilling when they write their own articles with a good ranking. They will be very serious to do these points.
This is the point where you may not have any help with your knowledge, but it may help you with your work. Hope to be able to help everyone!
I by the Changsha Plastic Surgery Hospital (www.2yzx.com) website webmaster compose, reprint please keep the link!