What should be noted in writing Web content

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An article can be indexed by the search engine is not the number of its clicks, but whether it is in line with the search engine crawling, and some beginners to this is not very understanding, such as the bottom of this question is very representative.

Beginner: "What does a Web page contain?"

SEOer: "Who is the content of the Web page?"

Beginner: "Content is certainly for users who visit the page." ”

SEOer: "What content do your Web pages use to attract users?"

Beginner: "Through exciting, user-interested content." ”

In this I would like to correct first, the content of the Web page is to search, rather than to the user to see, because even if the content is wonderful, if not meet the conditions of the search engine is futile, and not necessarily how many people are interested in "wonderful content." The average user rarely puts too much effort into a strange web page to read inside.

and content to the search engine to see, that must be in the bottom several aspects to do the article. The first thing to do is to determine the key words, after the key to determine the content of the entire article to start around the keyword, and in the content many times the keyword, so that spiders crawl when not miss, to "low flat semi-trailer" this keyword, for example, it is best in the low flat semi-trailer this keyword first appeared when through Bold, Italic or plus background, it is highlighted by this method, so that the search engine quickly crawl to, know this page is around the low flat half trailer. Be sure not to biting the keyword, generally 1-3 suitable, and after the content of the appearance of the time do not think that similar can also, or "low flat semi-trailer" as an example, the content should not be doped "semi-trailer", "flat semi-trailer" and other words, so that spiders will not crawl. Second, in the title, the description of the keyword. The title is a high summary of the content of the page, description is the content of the advertising language, in these two key words, the spider's rapid crawl is critical. And the number of words to be limited, the title to control in 15 words, if it is really long can add a subtitle. Description to control in 70-78 words, 75 words is the best, if too long will also search engine also use ellipsis to replace. Finally, is also a supplement, is in the article through the Anchor text link will each page content each other link, then has is the link to the authoritative website, such spider crawls the time will be more certain the webpage content is what.

These are some of my personal summary, I hope to be able to help beginners, we learn together. Only understand the search engine how to crawl the content of the Web page after the problem, the optimization of the effect of the page will be more obvious.

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