What should be paid attention to to build a website brand image?

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There are two different domain name values in Domain name investment and webmaster circles, one kind is "domain name is the content" one kind is "the domain name is the brand", the former mainly manifests in the website type and the website content reaction to the domain name, like bbs.ifeng.com/, namely is the website BBS nature manifests in the domain name, Also such as www.zhaopin.com/, that is, the content of the site is reflected to the domain name. This kind of domain name and the website content nature closer, its value is bigger.

The latter refers to the domain name, website name, website trademark, etc. tend to be consistent, in accordance with trademark laws and regulations will be the domain name as a corporate or website network brand to build. For example, two major search engine giants Google and Baidu, the major portal sites. These two domain name values are not the right and wrong, the value of locating different natural domain names are also different. From the trend of recent years, more and more websites have realized the great value of domain name as brand image. Strive to create a network brand image. such as the new Microsoft Search engine "Bing", kaixin001.com and kaixin.com of the true and false happy net dispute.

Domain name as the network brand image of the core has no controversy, many enterprises and websites also play domain name brand, to build their own brand image. Even if the domain name and the content of the site is not linked to a little, it is also possible because easy to remember good read user experience a great boost to the brand value of the site. Therefore domain name value is absolutely cannot ignore. To enhance the competitiveness and commercialization of the website, a good domain name is the key, but webmaster network admin5.com triumphantly think that creating a website brand image light has a good domain name is not enough, but also to start from many aspects, from every detail to take into account the site's image positioning, highlighting the brand value.

Let's talk about positioning first. Webmaster know the location of the site is very important. Whether the user positioning, content positioning, product concept positioning, marketing positioning, profit model positioning a link does not do a good job will have a great impact on the site. The location of the website should first combine its own characteristics to the user as the center, consider the user's needs and habits. The second is to consider the issue of brand image, if you want to do for local webmaster site SNS, should be in the brand image of the omni-directional site is to local webmaster as the center, such as the website of the propaganda language, logo, website content, such as vegetables, parking these SNS classic functions also need to be based on webmaster needs, Outstanding webmaster Personality. Only the brand image of the site into the site of all aspects of the positioning, in order to make the brand image everywhere.

Then is the site of all the work should be around the brand image optimization. Whether the site is built before or after the establishment of the station, the initial or website development period, at every stage to test the rate to the brand image of the problem. You want to build a brand image like this, want to let what kind of people know more about your station, want to give them a how to convey a concept, in the daily work of the site should be taken into account, whether it is to promote, or the content of the update or search engine optimization, should be the brand image like to play logo, into the work.

Finally, I hope that the webmaster do not stand on their laurels, satisfied with the status quo. There are many webmaster in the initial stage of entrepreneurship, the scale of the site is not very large, may be some webmaster will think that they are just a grassroots webmaster, do not need to build what brand image. I think it is not, now the Internet is facing a new round of the big shuffle, this is a chance for the webmaster is also a crisis, only to create a website brand image, enhance the competitiveness of the site, the site can continue to develop.