What should be paid attention to in bidding promotion

Keyword ranking is a difficult thing to do, with the rapid development of the network, http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine marketing into a common and practical way to promote a website, More bidding rankings are one by one present, he can let potential customers search the keyword to find your site, for enterprises to increase sales and profit, but also for enterprises to save investment, the following small head bidding software small simple to say a search engine bidding should pay attention to what problems.

1, the choice of keywords: bidding keywords best by the person responsible for the business to discuss the selected, because they are more understanding of the company's business and market.

2, with some relatively unpopular words: because the current search engine bidding is to click Charges, that is, no matter what word you put, no one clicks is not charged. Therefore, the proposed selection of some unpopular words, the main reasons are: ① with relatively unpopular words search these customers, the demand is more clear. More understanding of the industry, often such a high customer intention, ② relatively unpopular words in the enterprise relatively few, so the competition is relatively small, the opportunity to deal with is relatively large.

3, all search engines use the same keywords: Many companies will put in the Baidu keyword, a constant into Google. This is a big mistake, because each search engine uses different people, the search habits are not the same as the word.

4, pay attention to the description of bidding words: Search engine Bidding keyword description of the good or bad will affect the number of ad clicks, write a description to do: ① highlighting the business related to the key words, ② use words not too exaggerated, this will make the feeling that can not believe; ③ try not to write the price, when the customer and you talk about the price of the room to consider price.

5, regular analysis of experience: To add a traffic statistics to the site, combined with search engine backstage together to analyze what keyword search in, do often on their own keywords and advertising results analysis, summary and adjustment.

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