What should be paid attention to when dealing with Giants

If the Chinese Internet as a jungle society, then if you want to do a good product, you can not avoid the Giants in any case, because they are the master of the jungle. So how to deal with these jungle beasts is a required course for every Chinese developer. To 365 calendar, for example, in the 5 years after the launch, in addition to product development energy and time, our main energy is basically put on the deal with these giants, there are bitterness, there are some gains, I sorted out, I hope to have some help.

How are we dealing with giants?

For individual developers, with the big guys, the posture can be lowered, but must have their own principles. Those who control the ecological resources are strong, and their cooperation, first of all must have their own strategy. Although most of the time we are destined to spend money, or with a little resources in their hands to replace, because we have a thin foundation, so be sure to save points. Exactly how province? There are three principles in this.

No rabbit, no hawk.

The Giants offer various types of collaborative approaches to the developers, such as open platforms, advertising platforms, and cloud storage services. Some of these things are practical, but some really is in play gimmick, the big guys told us to support their platform, this is no problem, face or to give, but if it is true gold and silver money support, buy their services, you have to weigh the. Under normal circumstances, my suggestion is, the positive response first try to say, the good pay one month service charge of the money we still give. These services, more or less useful or effect, so we have to do is to focus on the data, notice the real effect of the transformation. Reliable things we continue to use, not reliable things are decisive "hehe".

Don't be a fool to hug a thigh.

As long as the brain is no problem, I believe everyone will think about this problem: a few big guys "fight", we are catching developers for their support, let everyone stand, this time developers how to do? In front of the two choices, or "na tou worship" Several happy several worry, or "ambiguous attitude" first to give the benefit. Two choices are very helpless, careless are easy to offend these bosses, but to survive in the jungle Society, you have no way. How do you find a balance between two choices? Over the years our experience has been to put eggs in multiple baskets, according to their own grasp, some baskets to put more points, some baskets put less on the line. Here the face of each family also take into account, their own lining is not deficient.

Be sure to keep your core skills and resources in check

If the Giants take the initiative to find you to cooperate and provide a variety of seemingly strong terms of cooperation as a prerequisite, then you must be careful. The world does not have free pies and love for no reason, the big guys can voluntarily put down their figure to find you, must be a fancy to you. This is a good thing, but the scale of cooperation must be grasped. We just have a little bit of a case, or don't show it to others.

The cooperation with the Giants must be sustained if it wins.

Here for an example, we have to enrich the product line, to cover more user groups, and then developed a Web App, because Baidu basically control the distribution of domestic traffic resources, the PC is naturally strong, but mobile search this together, specifically how, we also novices in mind, But I heard them attach great importance to this. Although to them that "double distribution entrance" in the end rely on unreliable not very certain judgment, but we still hold to try to talk about the mentality of their cooperation, the results of cooperation talks very smoothly, both sides soon finalized cooperation, we provide products, they are responsible for us to do keyword matching. From the establishment of cooperation to the smooth completion of a variety of technical docking, everything is very smooth, and then is disturbed by the actual test, with data to speak. Very unexpectedly, the beginning of this data is very ideal, from mobile search (m.baidu.com) and mobile phone Baidu (Baidu app) that brought the user access, from the beginning of the tens of thousands of per day, quickly rose to hundreds of thousands of, so far, cooperation only a short period of five months, We are moving from Baidu daily access to a breakthrough of 1 million, accounting for our overall number of visitors 12%, of which from M.baidu.com's visit accounted for about 60%, the number of Baidu app that accounted for almost 40%, very to the force. Baidu's "Dual distribution Portal" depends on the unreliable, at least in the Web app this portal, no longer have to argue. and Baidu Mobile Cloud division of Product director Li Dongguo in the Internet conference some of the data released more can explain this problem.

As for the native app side, Baidu mobile phone assistant to bring us the amount has been very stable, and then Baidu acquisition of 91, we quickly realized that Baidu's dual-entry strategy will accelerate. So, although Baidu and 91 of the integration although not completed, but we still put a lot of attention in the inside, but also with Baidu to communicate more frequently, I hope Baidu completed the integration, we can quickly cut into.

I think Baidu will choose to cooperate with us, there may be two reasons: first, our calendar service is a strong demand, but also in the domestic similar products to do a relatively good job, Baidu and our cooperation, in fact, his mobile search to enhance the user experience is also helpful; second, Baidu needs us to give him an example, Mobile Search this one together although Baidu's market share is very high, but at present many people do not realize the value of this, if there are examples like ours to come out is certainly persuasive. In short, the Giants are very pragmatic, we and they talk about cooperation to be pragmatic, and Baidu cooperation can be smooth, the most important thing is that we have dry goods to them.

And the giants of the cooperation, very painful, they are smart, the product is not hard currency to impress them, but also very happy, once the partnership is established, relatively stable and reliable, the Giants master the resources will quickly help you push out the products. This is the tangle, the ups and downs, as a developer, must go to taste, this may be in addition to product promotion you will reap another kind of life sentiment.