What should be paid attention to when the hand swims the TV advertisement?

A listed company Market Personage discloses, their last product, the advertisement of television reaches 15% of total marketing budget. As a trend in the future, how do people really watch TV commercials, in the launch of what they are paying attention to?

Why put on TV commercials?

According to a number of TV ads have been put on the game manufacturer marketing Director introduced, the purpose of the TV ads are nothing more than two purposes, access to users and enhance the brand, they all believe that the promotion of television advertising is currently the core of the promotion of the brand, because the user has no direct means of monitoring.

Enhance the brand aspect, has two layer effect, one is affects the game user, another piece is affects the partner, especially grasps the user the channel. According to the above professionals, the general your products have TV advertising, and channel communication after good, can get some referral resources.

At present, the most of the forms of TV ads are introduced the characteristics of the game itself, emphasizing the game name, to guide users to download.

Why do TV commercials become more so in the age of hand travel?

There are two reasons for this, the first is the television station itself on the release of the content of the game; the second is that the conversion rate of the time of the hand tour will be better than the end of the time, while the reasons for the popularity of the page tour is comprehensive; The third channel has a large demand, but

Hand travel times, the general products are controlled within 100M, coupled with more speed than the end of the era more optimized download installation of the threshold will be much lower. Second, the rise of mobile internet, allowing users to watch TV ads, immediately retrieve/view the corresponding game products, the likelihood of a higher. The overall conversion rate will be higher than the end of the era.

But the page swims the time, is not popular this pattern, is interpreted as the page swims the product itself the pertinence strong user not enough populace, the delivery is not accurate; On the other hand the television advertisement effect cannot monitor directly. So overall, it's not worth it.

TV advertising has become more and more, there is also a reason, the existing online and channel promotion resources have been difficult to meet the hand tour manufacturers, products too much, the promotion of resources too little price increases obviously, is bound to be from the traditional channels to expand a number of new channels.

What should be paid attention to when the hand swims the TV advertisement?

Need to pay attention to three points, the first attention to the content and product of the audience similar to the second delivery of the same time pay attention to shut up, the third how to monitor.

At present, mainly focused on variety shows and modern urban TV dramas, two kinds of thinking, through variety shows in the most popular access to the corresponding users, or through the modern urban theme of the TV series to get the young people. But no matter which kind of thinking, the television advertisement is to obtain the 345 line city or the urban population important marketing method.

All the respondents said that in the delivery schedule, must be coordinated with the channel, can also obtain a certain recommended resources, to try to ensure that users see ads in time to find the corresponding products. There is also the opinion that the most important thing is to get the recommended channel through TV ads.

As for monitoring, although there is no direct monitoring of the effectiveness of the method (directly in the advertisement in the form of two-dimensional code scan download is not affirmed), but for the market personnel must understand their own launch is effective. At present, several people have been put in the search index, data comparison before and after the launch, regional operational data changes and other means to monitor.