What should entrepreneurs pay attention to during the economic crisis

Source: Internet
Author: User

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One of the most recent news in the industry is that Xie leaves the net, this is the Chinese Internet "veteran" Xie previously served in the public network, the games, Internet laboratories, as dispatch CEO and Yahoo China General manager, but every time, to hang up and end up, in 8 months ago, Xie participated in the founding of a network and as CEO, now again sadly resigned, perhaps to the vast number of entrepreneurs some valuable lessons.

Perhaps, this and the current economic crisis is not unrelated, because of the economic crisis, the VC day is not too good, in the concept of cash for Wang, VC money bag must be more tightly than usual cover. As a result of the delay of VC funds in place, enterprises will inevitably have a shortage of funds, but this must not be the biggest difficulties of enterprises. From the reasons cited by Xie, the issue of funding seems to be a crucial factor.

Xie said that One-third of the funds are not in place, the implication, a network of funds must be in danger of shortages. However, VC stingy is a common phenomenon, not just a net. SNS most of the site has not been able to make money, video site There are a lot of loss, and in the short term these sites are still difficult to finance, to solve the problem of capital chain can only rely on the enterprise itself.

Financial difficulties are not an excuse, entrepreneurial enterprises should be through their own digestion costs, improve the input-output rate. Remember the last time you looked at it Longmen, the popular CEO Lo Jiangchun mentioned the example of how to use technical means to reduce peer-to-peer platform costs. In fact, in a chat with some of my friends in the industry, they mentioned that the total expenditure of one months of popularity, including promotion, bandwidth, employee pay and so on, is less than 3 million, but more than 1 million of the income is one months and the number is increasing. 10 times times the cost savings, this in the current video industry is no doubt a small miracle. It is clear that entrepreneurs should adopt different methods to save costs, create profits, and achieve the highest efficiency with the least cost, rather than relying on investors ' money bags.

To go back to the Xie, Xie mentioned strategic issues, to have an innovation can not be a simple copy can not only figure fast, in fact, in the entrepreneurial enterprise is precisely the need for fast and simple copy, net, occupy the network such SNS, as well as Sina's SNS platform and so on, By reference to the industry's competitors operating experience and rapid rise. Through the copy plus a certain degree of innovation can quickly accumulate popularity, reduce the risk of independent development business. Contrary to view a net, basically have no characteristic, this and Xie teacher's idea seems to be a little out of tune.

From the business level, a network is also basically no characteristics, it is difficult to attract users. On the contrary, many enterprises take the economic crisis as an opportunity to open up new business, such as Sina also launched SNS, as a community, blog, a strategic complement to the portal. Of course, you may say that Sina is very strong, expanding business is a breeze, but for entrepreneurial enterprises, it is not necessarily necessary to shrink the front, such as the popular also involved in the SNS field, seems to have a little "rowing" flavor, but, if the Peer-to-peer film and television platform to form a film based entertainment platform, The prospect of popular is not necessarily not optimistic. This idea runs counter to traditional ideas, which of course can avoid many risks, but it also misses the opportunity and costs a lot of opportunities.

In addition, the Xie of the resignation of the impact of the morale is not to be overlooked, this can be said to be the big taboo entrepreneurs. Especially in the economic crisis, the most important thing to avoid is to lay off and change the handsome, because on the one hand will reflect directly the internal operation of the Enterprise, on the other hand will let the staff create a fear of insecurity, to the enterprise caused very serious internal injuries.

Therefore, the reason for Xie to leave should not be as he described the two reasons, but can not control the input-output ratio, at the same time, there is no bright spot in the business, can not please users, to the vast number of entrepreneurs to mention a wake up, pay more attention to the development of enterprises, can not always deliberately to cheat investors money bag.

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