What should internet companies learn from Dongguan? Learn to experience sales

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Today's hottest topic of course is Dongguan, this is almost beyond doubt, I was also holding a curious mind to read the major portal to my CCTV unannounced visits video, which let small edit my eye-opening. But I do not intend to go from the moral heights to discuss right and wrong, but think of the widely disseminated before the ISO service, which in fact for many internet companies have a great reference and learning value, as long as good at learning, human can learn from all behavior.

For internet companies, what is Dongguan worth learning? The first is how to find the user's rigid requirements. Among all the successful Internet products observed by Dark Horse, meeting just needs is the basic requirement. The so-called just need is the most practical and urgent need of human's own angle. This requires Internet companies entrepreneurs in the selection of products must be good at the nature of human origin needs to start.

Second, internet entrepreneurs should be like Dongguan to learn what to learn the means of competition. Competitive means have one of the most famous rules, people have no I have, people have my gifted, people gifted me to turn. If the service in Dongguan is only a simple "sex", then Dongguan can not be so famous. But is revolves around the basic demand satisfies as the starting point, unceasingly optimizes own product structure. Look at Dongguan, as many as hundreds of services, basically meet all the possible needs. It's a revelation to internet companies that when you're sure you've met the needs of your users, you have to be a leader in the industry and become a leader in the industry, and you have to learn to change direction if you have someone to imitate.

Third, internet companies like Dongguan to learn what to learn fast iterative product thinking, learning product details and service decomposition. What is the highest essence of service industry, is standardization, how to standardize, is to be good at a service to decompose the steps into a number of small services, while constantly optimizing the accuracy of each service and quality, and then repeated decomposition, repeated practice, until all processes are consistent, and then practice the next link, Any good service is so tempered, over the cumulative, can form competitive differences, internet companies will be their products and services into the standard details, and then repeated drills, so as to standardize, and standardization to the extreme is a barrier.

Four: What do Internet companies want to learn from Dongguan? Marketing and the fan economy. Such an industry is a grey industry, it is not open and see the light, but why almost all Chinese men know Dongguan, because Dongguan has formed the intellectual law of the brand, and has fans. And fans of the premise is a group of people who have been to Dongguan to spread the word of mouth. Internet companies should pay attention to the first batch of users, only let the first batch of users with the extremely cool, natural word-of-mouth spread, word-of-mouth than all acts. The key to Word-of-mouth is the mind, which forms the mind-word of mouth-fans-in the spread. And Dongguan through the catwalk show way, and labelling of each service, so that users clearly know their own choice. So internet companies should be good at labeling their own products.

Five: What do Internet companies want to learn from Dongguan? Give the user a sense of honor. Why Dongguan can be red, where the details of the video can be seen, when the user walked into the first instant is to shout boss good, this is the sense of honor, whether you are the boss, when you go in, you first satisfied the men's inner self-esteem. This is a profound insight into human nature, when you as the boss, men out of face, often will be big hand money. For internet companies, whether it is the face of the user, or high handsome users, you must give its sense of honor. In the game why so many people are eager to upgrade and equipment into the king, that is the sense of honor behind.

Sixth: What do Internet companies want to learn from Dongguan? Experiential sales. First think about why its products are not a price, for a few different prices, because they use the price of cannon fodder theory. Only contrast can produce difference, if not give visual impact, simply by text sales and introduction useful. First let the user free visual experience, and then import sales, this is how clever tricks, for internet companies, to be good at using a variety of visual impact and fool-like way to let users try you, only to let users use, you can generate real pay, I suddenly think of marriage website, you come up to let me pay I really do not want to, But you made me try and I'm sure I'll pay for it.

Of course, these are the essence of Internet companies can learn, everything has to learn, of course, to distinguish the dross of the things themselves, so can be misfortune.