What should the network marketing department do?

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Network Marketing How many people should we put in this piece? General traditional enterprises to do network promotion on a person, or even half of people, and some enterprises feel still a little waste, let the brand manager to concurrently. Young leaders, more understanding of the network, and some asked the author of the network marketing department should put how many individuals, as the boss I should give network Marketing manager several personnel indicators? The author of the small Ma Ming Network marketing organizations in charge of this analysis under this issue for your reference.

The Origin and Development of network marketing Department

The social development changes, the Enterprise's Department organization, also changes with the social change. Enterprises in the initial period of time generally do not have a marketing department, the functions of the marketing department is and to the sales department, and is divided into a weakening. Later, the market needs the market from the sales department independent, responsible for marketing planning and brand promotion. And later, the rapid popularization of the network, Network marketing has become the main content of marketing, some enterprises focus on the network market, the network Marketing department replaced the traditional marketing department, responsible for the publicity work of enterprises.

The Network Marketing department is not equal to the net Sale department

Here, we must distinguish between the Network marketing department and the net sales department, this is two different concepts, the network Marketing department focus on the planning promotion, the net sells the department is the network sale department. The Network Marketing department is equivalent to the market department of the traditional Enterprise, the net sells the department is responsible for the sale, is responsible for the performance, the function and the traditional enterprise sales department is same.

The function and work subdivision of the network marketing department

What work should the network Marketing department be responsible for small Ma Ming Network Marketing Organization's senior consultant analysis mainly has the following several aspects: first, the network platform's construction and the maintenance, including the website content plan, the technology development, the website maintenance, the website security and so on; second, the company's network promotion, this is understandable, is the network Marketing department's core function; , online consulting system management and personnel management, platform operation must be the network Technology department to do, however, online consulting and after-sales service according to the characteristics of the industry can also be put to the sales department; four, Network PR and public opinion monitoring, this is an enterprise easy to ignore, but out of the problem is a big problem piece of work, should also be summed up in the network marketing department. In addition, because the network marketing department of the network it more understanding, it is likely to take more work, such as local area network maintenance, OA information system construction and maintenance, computer printer equipment management procurement.

Analysis of reasonable personnel arrangement from the function of Network marketing Department

How does the staff arrangement come from? That is, according to the work content and workload, the Network marketing department how many people? First, look at what kind of work is assigned to this department. The author of the small Ma Ming Network Marketing Organization founder to network-oriented enterprises as an example to talk about, network platform construction and maintenance needs at least two people, a foreground art and editor, a background programmer and network security, the company's network promotion, including at least one copy planning, and the other network promotion staff at least 1 people According to the situation can be expanded to 2-5 people, online consultation according to the business volume of 1-10 people are common;

As above analysis, the Network marketing department has at least one Network marketing manager overall responsibility for the work, under the hands can set up three supervisors, website director, network promotion supervisor, network Consulting Director, a supervisor below set 2-5 hillock. Therefore, a focus on the network of Enterprise Network Marketing department at least 3 people, the general Staff of the Network Marketing department has included a network of distributors and editors. Traditional enterprises may have some differences, traditional enterprises only network marketing a post to market department is very common, but according to the actual situation can try to add posts, because the network should do the work, can do a lot of things.

Some enterprises, the network Marketing department is not a few people, but others of the enterprise network Marketing make a vivid, what know-how? In fact, they are just the role of the Network Marketing department for External Communication, Network marketing promotion of a series of work is outsourced to the network marketing company to do, network marketing companies to do some relatively professional. A boss who asked not to be named said to the author, the enterprise although in this regard put some expenses, but I still save money, because I have reduced the position of at least 3 people, now high labor costs, one person a year including wages and benefits 100,000 is not enough, and I put these jobs are contracted out also spent 200,000.

In a word, the enterprise's industry is different, to the network marketing demand also has the difference, the network marketing related post setting also has the difference. How many people are there in the Internet marketing department? 3-10 more common according to the function of the work. According to the business strategy, the network Marketing department of the number of people vary greatly, and some companies are very large but the network marketing department less than 5 people, they put the labor cost of the promotion of all outsourced to the network marketing company, their own people mainly talking about business and do customer service.