What should the network marketing plan pay attention to?

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Network Marketing Program from the details, what to pay attention to? There are 5 main points, that is, the network marketing program 5 Fulcrum.

The 1th fulcrum of network marketing scheme: Target customer

This is the market profit area of the investigation, said that the first launch and then aim, if in the network marketing even the target customers who are the common characteristics of what they do not know, OK, this is undoubtedly very dangerous things. If the direction is wrong, things do the right thing, the result is still not ideal. Moreover, it is difficult to identify your competitor without identifying the target customer.

The 2nd Fulcrum of Network Marketing scheme: Marketing target

Don't tell me your marketing goal is to occupy how much of the market share, the product sales dry to how many million, although it is clear, but also must have a matching action measures to ensure that the goal is achieved. Goals are important and processes are more important. In this process, you have to pay attention to a few links, the Central link is a deal, this is certainly true. What's next? For new customers how to do, dive to establish a customer database for the sale and sales preparation; for old customers, it is simple, chasing sales, do database marketing. OK, simply say so much.

The 3rd Fulcrum of Network Marketing scheme: Marketing budget

To make money, you have to have cost. Ancient military troops, are fodder first, do the budget is necessary. Whether it's advertising, promotions, sponsorship, and a marketing person's salary, these are all part of the marketing budget. But this is the old-fashioned marketing budget, not a network marketing people should have marketing budget. What do you say? There are 3 core key, one unit customer gets the cost CAC, one is customer lifetime value LTV, the third most important CAC/LTV ratio. This ratio is greater than 1.0, your marketing budget to do a good job, but also do not make money.

The 4th Fulcrum of Network Marketing scheme: Market positioning

For market positioning, there are divergent views, and logically. My personal point of view, from the network marketing point of view, the market positioning is in the consumer mental space position, the purpose is to let consumers in the Brain cell cognition, ranked in higher position, such positioning is effective. What is the best position to do? Personally appreciate the practice of Welch: No.1 Or No.2, the first is always the best.

The 5th Fulcrum of Network Marketing scheme: Marketing Channel

Channels, in essence, is where to reach consumers, specifically targeted customers, form is a variety of media and media. This is not much to say, we all understand. What is the main purpose of marketing channels? Simple point, the channel is for drainage, the consumer Guide to their own web site, marketing channels and marketing pipeline docking, mainly for grasping, closing or chasing sales. Article First A5, reproduced please indicate the eye protection desk Lamp encyclopedia http://www.n6188.com/baike/, respect for copyright!