What should we do if search engine rankings are unstable?

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Baidu or Google ranking is very unstable, often today ranked up, tomorrow will not find the site. There are a lot of friends from the optimization community to mention it to themselves, ask me what is the cause of it? There are many reasons for this phenomenon, such as improper SEO practices caused by the engine to the site down the right, the external link a large number of reduction, the site is not appropriate changes, Web site space server problems and a series of reasons are likely to cause the site's engine rankings are very unstable, for this phenomenon is a lot, sometimes the site is still in the first row today, but disappeared without a trace, then today to share with you the SEO experience over the years, how to the site's ranking long-term stability, Always be a leader in your opponent's website.

How to analyze the real reason why a website rank drops?

The first thing to consider is the age at which the website is entered if it is a new station, then this phenomenon is more normal, it is likely to recover soon, the long-term after the ranking gradually stabilized, if the new station before the ranking is good, but disappear without a trace, then you need to first see whether the site is blocked by the engine, site:+ domain name in the engine search, if not by the engine shielding and ranked suddenly without a trace and long time to maintain the phenomenon of no rankings, then the site is likely to be imprisoned, into the sandbox period, usually the most common for Google sandbox effect. Usually the reason for this phenomenon is related to the increase speed of the external link of the website, the age of domain name and so on.

If it's an older website, then you should first consider whether the previous external links are decreasing, and sometimes do not underestimate the role of external links, only a reduction of the link is enough to let the site rank down half, if the site's ranking floating very large or said suddenly can not find, and to ensure that there are no changes to the external links, then there are a few possible, the site may have been attacked by competitors, said the attack in the optimization domain often used methods, but the engine is blocked by the words of the external link to the form of mass, in the Google rankings is likely to cause the right to drop, Baidu ranked in the rankings is very easy to create a site by K. Usually due to the space stop caused by a large drop in the probability of a very small, general space problems, the engine but can not capture data, will change the title text, but the rankings will not be too big change. After excluding a series of reasons, you need to think about whether it's the engine's algorithmic change or the word's sudden emergence of a lot of competitors, and when it's possible to avoid all of the reasons for the rankings being dropped, the rankings will be very stable, and for all the big engines, sometimes the rankings will be unchanged for years.

So how do we do our job, the site to maintain the ranking of the long-term unchanged?

1. Domain name needs a certain age, usually the domain name by the engine 3-6 months or more will not be prone to the phenomenon of sand box.

2. Need a stable host or space, and ensure that this space has not been punished by the engine. Long-term long-term stability of space is also related to the engine for this domain name trust, authority, have a certain impact.

3. Do not go to the site often big changes, the general site of the first replacement, such as the index of the home page of the file Exchange directly related to ranking, the light ranked down, or the site down the right, the heavy users directly shielding the site.

4. Abandoning any means of cheating, which are contrary to the engine-friendly principle of cheating, can easily be found by the engine, resulting in punishment.

5. After a good ranking do not arbitrarily rectification page links, usually this refers to the external links of the page (links) Many people like the frequent changes, or move it to the paging, then this may cause several phenomena, the site's external link imbalance, by the engine to determine as an island, resulting in a decline in ranking, or be linked to a link to find your link removed, resulting in a decline in ranking.

6. To ensure that the site is constantly updated, the general site half a month update can be, do not long not update, the final ranking will gradually decline.

7. Maintain friendly relations with competitors, keep their own principles and avoid being the bane of competitors.

Do their own thing, stick to their own principles, and do a variety of defensive measures, search engine optimization rankings will be very stable, and can not say that search engine optimization rankings is very unstable!

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