What should we pay attention to for licensed e-mail marketing?

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First of all, let's take a look at what is licensed e-mail marketing, and what is its position in Internet marketing? Licensed e-mail marketing is based on a user-approved soft marketing method, by providing customers with some valuable information to attract the participation of customers, so as to collect customer's e-mail address, In the delivery of customized information at the same time to their own websites, products, services publicity.

In the network marketing way our main way is: Search engine promotion Marketing, telemarketing, information marketing, picture marketing, news marketing, mail marketing so many marketing methods, the proportion of mail marketing should be about 10%, most of them will be concentrated in search engine marketing, so the proportion is so small, Why do we have to go on? The only reason is to promote, if one-third of people around the world know your products your brand your service, do not you want to have more people know your existence? Don't want to let more people have your product your service? I don't think anyone would want to do that. Especially business people, their ambition is not only to meet the goals of this time, the short goal is only to achieve a larger goal of the foundation.

So the subtle things are not so noticeable, but they also have the value of being.

In our Chinese market, like to use e-mail people and a few, so we can target these people for marketing, the method is still feasible, licensing e-mail marketing to the big advantage is under the permission of customers, so its success rate is relatively considerable.

What should we pay attention to in the licensing e-mail marketing?

1. To obtain customer recognition

The customer first joins the license e-mail relationship, so that it can be directly avoided in the communication between the parties hurt, or potential harm, it is not for ourselves to escape the responsibility, such a relationship based on the interests of both sides to consider. Such marketing strategy can achieve long-term cooperative relationship.

2, deepen DIY service settings

The so-called DIY services, that is, personalized, we can address the different needs of customers and come up with the same service and service attitude, of course, this is based on a legal basis, for a customer and set up a service, can make customers feel that we are very important to him, let people have in other places do not enjoy preferential treatment, This lays a foundation for the increase in our rate of return.

3, to understand the level of licensing

There is a limit to the level of customer licensing, you can send an e-mail each of the two possibilities: one is to join your license email marketing relationship, another nature is rejected fate.

4, increase customer return visit degree

You have to make the client think we value him, instead of finishing his service or product, let the customer know that we are always concerned about their actions, let them know that our service is the end of fate, so that we can achieve a permanent marketing relationship, perhaps the customer in a certain demand will be the first time to think of us, So this achieves the ultimate goal of marketing.

Of course, licensing e-mail marketing is not only to pay attention to these four points, these are some of the more theoretical things, when they really go to experience will know the real meaning of the licensing e-mail marketing and value, the other's point of view can do is just a nudge role.

The above is a personal view, there is thought that the above stated that there are errors to explore the friends can communicate with me, I qq:1115924384, everyone's proposal is my best progress!

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