What the big data see is the gain, the evolution of human-machine coevolution

CCTV large-scale documentary "Internet Age" has ended, in the last episode of "Lookout" in the Internet and the future of mankind did a bold but logical summary and speculation: The dawn of the internet era, the human unknown far greater than known. Based on today's scientific and technological experiments and technology prospects, overlooking the future of the internet era, where the rapid development of chip technology, sensors, cloud computing, will make everything connected, ubiquitous intelligence will become a common phenomenon. The combination of computer, Internet and biotechnology will also show the possibility of "human-machine coevolution".

The future is not too far away, and back in the moment it is clear that we are at a stage in the development of Internet technology, which is the early days of the big data age. Today, the volume of global data is growing rapidly, the total amount of data every 18 months will be doubled to form today in P, Z units of data levels. All walks of life will be in the big data driven in full swing development, the world around us, has begun to shift from a large data-driven new era, large data marketing has become the vanguard of the new era lead.

Marketing is an important link between business and people, in the history of human society, business led to the emergence of the city, the emergence of the city is precisely the symbol of human progress towards maturity and civilization, and the emergence of marketing makes business more intelligent and directivity. But in the past marketing, it is difficult to estimate the individual, just to study the crowd model, thus forming a marketing tool is still difficult to have a unique pertinence, in a series of marketing process, people repeatedly speculate and modify the optimization of marketing means, which undoubtedly increased the cost of marketing. But in the big data age of marketing, the data for the support will appear more effective, more convenient, more diverse, more creative results, as the domestic big data enterprise Adtime has put forward: Big Data marketing, WYSIWYG, but also interpreted the "big data and ubiquitous intelligence, so that everyone can see the place, There is the concept of marketing and communication. The model of estimating each individual also further advances the large data technology to a deeper level of innovation, and the intelligent terminals have joined the ranks of the common innovation. Today to undertake digital marketing carrier, is a daily around our side large and small screen, and each screen behind the huge hidden data, and this data has a mutual exchange and integration of the possibility.

Because the internet age everyone's behavior will leave traces on the Internet, the system through the collection analysis of the user's Internet footprint, browsing the content of the Web page, you can find the interests of users focus on the user to subdivide the management. When people surf the Internet, they can use the intelligent pipeline to push and correlate the advertisements according to the users ' preferences. Now people use the reality of multiple screens, more makes the marketing has the ubiquitous demand, in this kind of opportunity under the multi-screen interactive, the multi-screen marketing idea also arises, some takes the multi screen interaction as the core technical platform (like Adtime's Admatrix) One time also becomes the Big Data marketing mainstream technical tool.

It is not hard to find that the big data age we are in is the data that we use to study human behavior, and to make further technological innovations based on these behaviors, and to continue to move in the direction that is more conducive to human development. Look at the "Internet age" mentioned in the "human-machine coevolution", put into today's society seems to have begun to appear. It should be said that today's big data technology has put people's behavior through the form of data, with the Internet and technology to connect, in many ways for "human-machine coevolution" provides the possibility.

It is good to look to the future, and for the coevolution of technology and human beings to be unstoppable, when human beings are in a world of "nowhere, everywhere, computing," the world and life are no longer distant, and now in the Big Data era "WYSIWYG" is the long process of human civilization, the Internet, Intelligent terminals and human evolution of the initial point, connecting them is large data.