What the mobile internet brings us

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As more and more people in the mobile phone to switch to smartphones, laptops replaced by pad (tablet), I do not know whether you found: the spread of marketing environment is also quietly a profound change. 2011, the global 3G users may break through the 1 billion mark, to 21% of the penetration rate, and in 2012 years, the global shipments of smartphones will exceed PC and notebook shipments of the sum, when people use the network most should be smart phone. What's so great about the mobile internet market?

What the mobile Internet can bring to our daily life

Daily life with a look at the exact location of the present, near the market discount information, you will also use the notebook in the query? How out, as long as you have a smartphone, anytime and anywhere you want to query information, this is the benefits of mobile Internet. With this demand, the mobile market will be subdivided, like the traditional Internet mode, subdivided into life, information, skills, film and other market segments. And for the emerging mobile Internet, you choose which mode of operation, depending on the specific circumstances of the verdict. Business opportunities, opportunities, and competition.

Life Information Services, to mobile E-commerce as an example, now whether Taobao, Dangdang, Jingdong Mall, Macaulay, such as the backbone of Internet e-commerce, or suning easy to buy, shop 1th, such as the emerging E-commerce platform, are trying to through the mobile phone mall or the development of smart phone clients and other means, Flocking to the layout of the mobile E-commerce market.

Second, mobile network to make marketing more power

Sina Weibo, Tencent Weibo, Sohu Weibo, NetEase microblogging and so on, such as portal microblogging will seize the mobile internet market share. A 140-word, condensed content will be quickly spread by smartphones and pad. On the way to work, lunch break, you inadvertently picked up the hands of the smartphone in the microblogging?

Content services, in fact, people meet the "eat and drink" after the most needed services is actually content services, this aspect of micro-blog has verified that this is a potential business model. Now, on the way to work, in the subway or a moment's rest, people always remember to take out mobile phones, tablets and other mobile devices, microblogging, to sign, play games, photography, reading, video and so on, it has been to meet more segmentation needs, but also intended to occupy people all the time of fragmentation.

Mobile advertising platform as a new precision marketing model, its high precision, interactivity and inherent in the personal, with other media unmatched marketing potential. The most important thing is that advertisers to the mobile Internet began to recognize and interested in the attempt, in particular, the industry advertisers in the promotion of the Internet to obtain a better return to recognize the Internet its precision marketing characteristics. Therefore, in the Internet to mobile internet change and excessive, they can grasp the market development trend faster, so the promotion of mobile Internet is relatively large.

Third, mobile internet marketing unique

The unique place of mobile internet marketing is embodied in the information dissemination speed, the massive information these two aspects. On the one hand because the information spreads quickly, uses the smartphone to publish a micro-blog to be reproduced, only needs 0.1 seconds time can realize. The speed of transmission is not a problem, "mass" but become the problem of the Internet, because a large amount of information led to businesses in the computer desktop for the user's "eyeball", so that users overwhelmed its interference, it is difficult to focus on a message.

This article source: Jiangmen SEO