What the site snapshots can reflect.

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A snapshot of a site is one of the indices that judge the site itself. Although Baidu has shown that the site snapshots can not be used as a site evaluation criteria, but from the perspective of optimization, the site snapshot to a certain extent reflects the trend of change and the current situation of the site, so the webmaster on the site snapshot of the situation is always concerned about.

In general, a site snapshot is understood as the time when the site was last updated. But in practice, there are many situations:

1, the website has been updated, the snapshot has not been updated. For example, your site's last update time is February 2, and updated content is included, but the site snapshot time to stay in January;

2, the website has not been updated, the snapshot has been updated. This is most common in some highly weighted websites and corporate websites. Can only be understood as a spider in the crawl process, for the contents of the previously not included in the crawl and included;

3. The snapshot update is consistent with the website update. For example, yesterday you updated the content of the site, and was included, today's search site snapshot is yesterday, indicating that snapshot updates and site updates are synchronized.

Then, the webmaster are highly attached to the site snapshots reflect the site of what the situation? The following are summarized:

1. The structure of the website is unreasonable. Content has updated but the snapshot does not reflect, can only explain the content of the update Baidu spider crawling not to or have other reasons to make Baidu Spider gave up crawling, for example, the site's plate settings and the construction of the chain;

2, the content of the site update is not high quality. High-quality content should be cast spiders good, if you have updated content, spiders are crawling, but not included or included but not update the snapshot, it can only show that your updated content does not meet the spider's appetite;

3, the site ranked decline. Snapshots do not update to prevent site rankings decline, especially competitive keywords, if everyone's weight difference is not large, snapshots do not update will be very easy to directly lead to a decline in the site rankings. Although the decline is not very large, but to rely on traffic to survive the site, the impact is enormous;

4, the site down the right signs. If your site snapshots do not update, and even show signs of backsliding, this is usually a bad omen, that your site optimization of a link has been a problem, and not timely remediation will lead to the site is down right;

5, Baidu algorithm adjustment. The adjustment of Baidu algorithm also means that the optimization of the site adjustment, and Baidu algorithm every time the adjustment will be a large scope of the snapshot does not update even the problem, this situation is usually not too much worry, but to pay attention to understand the new Baidu algorithm and adjust their website optimization methods.

Now that the site snapshots are so important, how do we keep the snapshots of our sites updated? As you know, after last year's Baidu algorithm adjustment, the snapshot reflects the situation is more and more clear. Therefore, the site snapshot has become a measure of our site, adjust the way to optimize, judge the quality of the site and other important factors. Let's share some of the ways to keep your site snapshots Updated:

1, maintain high-quality content update. Content update is the basic of the site snapshot update, high-quality content to help the snapshot update and improve the weight of the site and ranking;

2, updated content to be reflected in the homepage of the website. Many new webmaster easy to make such a mistake, updated the content of the site, but not reflected in the home page, causing spiders did not crawl confiscated. But if the webmaster understand the rules of spider crawling from the home page to the inside pages, from top to bottom from left to right order, there will be no such trouble;

3, guide the spider crawling. This situation for the home page has updated but spiders do not crawl, spiders for new stations or have bad records of the site crawling not many times, we should be good at guiding the spider crawling, outside the chain is a good way, in addition to the construction of the chain to do well;

4, adjust the layout of the site. According to the column update frequency and spider crawling way to adjust the layout of the site, will often update the column in the spider easy to find places;

5, the use of Baidu complaints forced to update the snapshot. In fact, the small series is not quite in favor of regular use. Unless your site confirms that there is no problem at all. Otherwise, even if the mandatory update, but also a temporary update, can not solve the fundamental problem.

Overall, the site snapshots can weigh a site's situation, but in the end how to deal with the update of the snapshot, is each webmaster their own problem. Article: Guangzhou website optimization http://www.gzqiyi.com, reprint please keep the original link. Thank you!