What the World Cup network competition can bring to small and medium websites

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After the end of the 2006 World Cup, Eric has conducted a survey of "Internet users ' approach to the World Cup", which is very clear, with Internet users exceeding 384 million (as of January 15, 2010), and 2010 South Africa's World Cup competition for Internet access more smoky.

The World Cup of 2010 South Africa attracts the attention of hundreds of millions of fans, whether it is England, Argentina, France, Germany, Italy, or other strong teams, many hardcore fans support, in the major portals of the World Cup live page opened a web chat room for fans to discuss. Focus on the World Cup without dividing the boundaries, if the general small and medium-sized sites to join this chat room plug-in is easy.

Sina Live as an example, in the lower right corner of the page to join a chat room plug-in can be implemented to enable the site's registered users and visitors to join the chat, and chat information processing on the keyword shielding processing, so the security of real-time chat has a good guarantee.

This technology applies to small and medium websites, with similar products have xtalk chat plug-ins, as an example:

1, xtalk chat plug-ins can be applied to all sites with domain names, web chat room without installation, click the application code embedded Web page can be. The example is visible: http://xtalk.cn/case.php.

2, the World Cup brought by the network scramble is a blowout of the network resource contention, the use of the Web page to join the chat plug-ins, the site's PV promotion and user retention time has a significant growth role. Take one station data for example, the community installs the Xtalk Chat plug-in two weeks ago, the statistic discovers the registration quantity to increase 8%,PV to increase 13%, the user's average stay time also becomes longer.

Admittedly, in the World Cup network scramble is the battlefield of the big crocodiles, four portals, several big video sites have already been robbed in full swing. Even so, the big crocodiles are unable to divide nearly 400 million of Chinese netizens, and the difference between the Internet and television has become a more direct channel of communication, and Internet news is becoming more and more diverse. Predictably, the amount of Internet attention to be counted after this World Cup will be a new peak in history. Small and medium site as long as seize the opportunity, in this "long tail" among the waves, I believe that there is a return.

The World Cup four years, let our life more chat hot topic, let the website's fan friends gather together, share experience and feelings, together enjoy this wonderful sporting event.