Summary: Now a lot of people are complaining, SEO more and more difficult to do, Baidu hit more and more stringent SEO, in fact, is not SEO more and more difficult to do, but our understanding of SEO is getting worse, we do SEO optimization of one of the main purpose is to be the search engine
Now a lot of people are complaining, SEO more and more difficult to do, Baidu hit more and more stringent SEO, in fact, is not SEO more and more difficult to do, but our understanding of SEO is getting worse, we do SEO optimization of one of the main purpose is to be liked by search engines, only by the search Then it is possible to get a good ranking, then how can we be search engine recognition?
1, simple and clear Web site layout spider Crawl is equivalent to the web to traverse the map, then a simple and clear layout hierarchy of the site is certainly its favorite, and try to ensure the readability of spider.
(1) The optimal layout of the tree layout is "home-channel-Details page";
(2) Flat home page to the details of the level as little as possible, both the grasp of love and can be very good transfer weight.
(3) mesh to ensure that each page has at least one text connection point, can make the site as full as possible to be crawled input, the inner chain to build the same to sort can take place positive role.
(4) Navigation for each page to add a navigation so that users know where to approach.
(5) Subdomain and directory selection Trust There are a large number of webmasters have doubts about this, in our opinion, when the content is less and the content is higher, the idea is to complete the catalogue, which is advantageous to the inheritance and convergence of the weight, when the content is more and the main station is slightly worse, it is advocated to be done by the subdomain.
2, concise and beautiful URL rules
(1) Only sex site in the same content page only with a URL, too many ways of the URL will slack the weight of the page, and the policy URL in the system has been the risk of being filtered heavy;
(2) Concise dynamic parameters as little as possible to ensure that the URL as short as possible;
(3) The beautiful sex makes the user and the machine can pass the URL to be able to discriminate the page content the purpose; We recommend the following methods of Url:url as short and easy to read so that users can quickly understand, for example, the use of pinyin as a directory title; the same content only occurs in the system URL and the corresponding, remove meaningless parameters; If you cannot ensure that the URL only has sex, try to make it different url301 to the policy URL, avoid the user to lose the wrong alternate domain name 301 to the primary domain name.
3. Other precautions
(1) Do not neglect the storing file, the acquiescence of some system robots are banned search engine crawl, when the site after the establishment of timely viewing and writing the appropriate robots files, the site in the course of the normal protection should also pay attention to the regular view;
(2) Establish site Sitemap files, dead chain files, and timely through the Baidu Webmaster channels for submission;
(3) Some of the electronic business site to jump doubt, there is no goods claim to be a consistent page, in the page logo has no goods can be, do not return to this area is not a valid page, because the spider export of limited will form a normal page can not be entered.
(4) Reasonable use of webmaster channels for the supply of robots, Sitemap, index, crawl pressure, dead chain submission, Web site revision and other things.
This article by the search Cool network finishing edit: (http://www.zouseo.com/)