Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall
Blogs, also called blog, have text, images, video, audio, you can add links to other websites. At first, most of the blog was published by the individual management, development to the present, with the rise of network marketing, blog gradually become a network of important tools to promote. The Essence of blog marketing is to win the right of discourse through the sharing of content, to gain attention, to increase the exposure rate, to form a brand to affect the reader's thinking, and then turn readers into their own consumers. Specifically how to achieve through the blog marketing, we analyze the following points:
(1) Common marketing methods
Blogs can carry a lot of content, the form can be described as a variety of. This also determines the way through the network marketing is also diverse. such as using news hot topics. Not only can act as the producer of news, also can act as the disseminator of news, through the media of the blog, the topic is aroused widespread attention, after being widely reproduced, the purpose of propaganda has naturally reached. Use of celebrity. This is a fact and the use of news is a truth, are through the curiosity of people to increase visibility. Use picture or video audio. The simple use of text in the blog is somewhat boring, enrich the content of the blog, improve the interest to attract more readers. A good picture, a special video, as long as it is novel enough, special enough, can also be a stone in the network to stir up the waves. Regardless of the means, the end is to reach the widely publicized, the effect of attention.
(2) Skillfully use the function of the blog itself
The establishment of a blog although simple and convenient, but in fact, the blog itself has many small functions can be used in the network marketing. such as Bowen reprint. This is the quickest and easiest way to relay articles. Only through a simple click, the blog's publicity has expanded a model, the popularity of the blog has added a little. Today's blog marketing, this has been widely used. Blog post recommended. The role of this function and reproduced the same, and the recommended blog, often more representative of this authority. If you can be recommended to the home page of the blog, then the effect of publicity is naturally multiplied. Articles to share. This function is also the first two points, in order to allow more people to read their own articles, arouse interest and attract readers to pay attention to their own blog. Blog Group. Build a blog group, you can play the role of communication between the various blogs, can learn from the strengths of others, but also in the exchange to improve their visibility. Little note. This is a direct private communication between readers and bloggers, can also be regarded as a point-to-point marketing approach.
(3) The purpose of blog marketing
We can only make marketing strategy by clarifying the purpose of marketing. The first is profit purpose. To clear the value of blog marketing direction, so as to determine the starting point. Take the reader as the starting point, take the profit as the center, this often is the blog marketing to achieve the biggest goal. The second is the client's purpose. To clear the blog to promote the group targeted, only the fixed consumer groups, to achieve targeted, improve the effect of promotion.
Blog from the initial private release to today's network promotion, which has undergone countless exploration and development. The use of this vast platform, it will become a network to promote an effective weapon. This article comes from the Free network card www.mfswk.info webmaster Please keep author link, thank you.