What to do with an Internet product

To join the Internet industry, after a long run, I think a lot of product managers or product design friends will have the same idea, that is, to make a successful Internet products. But the idea belongs to the idea, opportunities are met and can not be asked for, any idea need to try to find out after the problem, it will be found in fact, it is really difficult to start a business, many times we only see others after the success of the scenery, but ignore the hardships of its entrepreneurial process. In recent times, the Internet entrepreneurial wind and waves are also very high, all kinds of VCs, capital, entrepreneurship training, have a wave of scraping to the internet industry, a variety of Internet products are emerging. Everyone is starting a business, we are waiting for what, can start to prepare, hehe, I mean prepare Kazakhstan, not to encourage everyone to take risks to start a business, before you think twice.

The internet has developed to this stage, all levels have matured, products have their own development and design direction, that is, user-centric, demand-oriented. This is easier said than done, often to really start to do the product, it added a lot of personal subjective factors, many products will take the main responsibility of the Product manager's personal style, so out of the product, personally feel the prospect is to play a question mark. In fact, everyone in the daily work has been exposed to a lot of analysis and design products methods, do research, do competitive analysis, do industry research, these methods are to guide objective factors and avoid subjective factors. So when trying to make an Internet product, pay special attention to this. Personally also want to do a successful Internet products, and think for a long time, but also made some exploratory attempts to share the following:

Orientation and positioning of selected products

Now the Internet industry has developed a lot of small branches, for the moment, according to this argument, such as lbs, electricity quotient, social, community, BBS, tourism, mobile interconnection and so on, the concept of endless, we have to do is to select a point of entry, many times may be stuck in this place, at least I am the case, When choosing an entry point, feel this way, that direction is good, later found this way is wrong, because see a certain direction, often because there are many products in this direction has been done, let me see a thriving scene, but neglected to enter after the fierce competition; Not necessarily oneself can do well, the business level or need certain business knowledge reserves, is not the light has the technology to be possible, but also wants oneself to be interested only then, does not have the interest to be able to carry on without the enthusiasm, cannot support. So the back in the selection of the first to comb which concepts are familiar with their own understanding and can do, and then find their favorite to do the direction, and finally choose a current product is relatively small, or no one to do. This is not impossible, when you subdivide the market, you will find that unless you start the layout is the whole market, but a mouthful of eating into a big fat is impossible.

Identify key features to meet strong requirements

Select the entry point will start to comb this product to meet what needs, this everyone ropes, at the beginning of the proposed function not too much, select a few major functions to determine which is really meet the needs of users. The difference between a good product and a bad one is usually not the finer design, or whose function is more perfect, the design sucks but the product that satisfies the strong demand also can grow at an astonishing speed and retain the user, the function is very simple but caters to the user's operation use also can be greatly welcomed by the user. For example, Evernote to meet the needs of the user Chronicle, the early Sina Weibo, sing it, also are not much good products, function is not strong, but the user viscosity is very high.

The initial attempt is not to make a perfect product out, the goal is not to repair small repair after the product, but to hit the strongest demand, that is, to find the right path. This problem can be broken down by a number of small questions: what does it meet what people need? How big is the crowd? Can you make these users feel good? Why do users use it? Here in answer to do not use their own ideas, but should be as objective as possible, preferably with data to speak, otherwise it is self-deception, It is often without good results to fool yourself. When your product still has a lot of imperfections, but the new user day active users are growing, this path is right.

Try to design a good product

User-centric design, this slogan everyone will shout, really do or relatively few. When designing, be sure to consider the details, including layout, UI, interaction, etc. What is a good design standard? The most fundamental: simple, smooth, reliable and stable. Adopt a simple style or a fancy UI design, depending on the positioning of the product, but now more popular small fresh style, we can try. It is still said above the problem, product design, do not heap function, the better the product more focused, the more in-depth to meet user needs, rather than horizontal rambling growth. My own IT Worker Product manager website navigation is to make this mistake, simply added a lot of small function, thought can attract users, the result is counterproductive, no users do not say, but reduced the opening speed of the home page.

Good Internet products are operated

A lot of big guys have said this sentence, I also have a deep experience, there is no operation, no matter how good the product is also known, it is not useful. Operation is an art, need many aspects of the cooperation only to do, simple advertising has become outdated, now pay attention to social marketing, Word-of-mouth marketing, and so on, the operation of a variety of ways to find suitable for their own products operating mode. Through the operation can also find out whether their products are users need products, there are some deficiencies, where the problem, and so on, can be exposed in the early design process could not find problems, so the operation is really very important.

Strong executive Power

People's life time is very limited, anyone can hit the big luck, but the execution is too slow, so that you make too few mistakes, the probability of doing is low. So to dare to try, failure is not terrible, it is terrible that you did not go to think do not. When someone has the exact idea, you can try to do it, even if the failure, loss is not small, I am not talking about entrepreneurship to do Kazakhstan, is the use of spare time to do. Nowadays, the cost of a product is not high, a host + database + domain name, spending thousands of dollars is enough, the initial flow is not high when it is quite cheap. And then try to accumulate a lot of experience, such as I now found that their UI aesthetic and operational ability is a short board, rely on their own fundamental play does not turn, or learn, or find friends to help, know the importance of teamwork, the surgery industry has specialized.

Above just some simple ideas and summary of their own, IT workers product Manager site navigation is not a good product, you can act as the opposite of the textbook, hehe, but in the process of trying to learn a lot of things, in the internet entrepreneurial tide under the surging, or can try one, Perhaps there is a product sprouting like a micro-letter, waiting to blossom. The above content is for reference only, do not refer to do, hereby declare, hehe. If you see this article's friends inside also do vertical navigation ideas, welcome to my suggestions, although this navigation is just a test foot stone, but still quite want to do it well.