What traps do young product managers want to avoid

A company's founder, CEO, and CEO can be said to be the company's largest product manager, who will designate employees in other positions in the company, including young product managers who have just entered the business. Let's comb the traps that big product managers take care of when they bring in small product managers, which are mainly the mistakes made by young product managers, as follows:

1, immersed in the details of the optimization, one-sided emphasis on user experience. User experience is important, but a good user experience is often not just from product design, operation, feedback speed and so on will bring the user experience improvement, but do not deliberately seek out the actual situation of the user experience. The demand is the first!! Out of the open demand to talk about user experience, as if not with the bottom of the bucket, meaningless!

2, poor independent thinking. For example, read a tech blog without thinking, and cite it as an argument to use a brain-taking idea as a strong user requirement. Again, too much care about the user's direct feedback, see the problem only see appearance, and forget to think about the effectiveness and feasibility of feedback, in fact, those of the product almost no help, remove emotional spit, the opinion of more than 90% are known.

3. Self-satisfaction. Contented with solving existing problems. In the face of known problems, it is not difficult to find solutions, nothing more than the scheme is good or bad. It is difficult to find or predict new problems. There are people who meet the table now, thinking too much, do not pay attention to basic skills. By the Way, the idea too much, hand effort but not in place, in fact, this is the root of the confusion of young people today, about the confusion of book speeches and so on, look past got, do not immerse, not superstitious.

4, behind closed doors. Often like to subconsciously or automatically ignore the basic needs of the project of scientific research, but unilaterally think that a group has some kind of demand. This kind of problem is very easy to appear in the product manager, because the nature of the product manager's work requires the individual to be highly confident and deeply suspicious of the combination. So this type of person often unconsciously virtual out of the user's needs or one-sided expansion of the user's needs. Unfortunately, I've made this mistake and I'm lucky I'm trying to avoid it.

It is not difficult to solve the problem, but the amount of work required to repeat. Do not want to think, do not consider for users, you have to do is only interviews, guided focus meetings, a guide to the user seminars, design a clear questionnaire, or a combination of various types, plus other can objectively reflect the needs of users of technology. Of course, when investigating the needs of users is to pay attention to technical, such as interviews. I personally do not agree to give the demand to others unilaterally (large companies have such an example), product managers must undergo the process of product demand research.

5. Misunderstanding of the position. To be honest, this aspect of the problem is largely not caused by the product manager, which is the result of the incorrect description and incorrect understanding of the position by the major companies.

Years ago and people party, people asked me what I do, I said product manager, the person laughed, "Oh, you are responsible for the demand", I was speechless. Others think that product managers are only responsible for product design, of course, product design is a product manager to handle a job.

A real product manager should run through a product lifecycle, from cradle to grave. Product Manager's ultimate mission is only one, the integration of a series of resources can be integrated to seize as many resources as possible to achieve the goal of product success. For some finished products, directly to the operators, such as product managers I think you do not see the success of their products.

The above views share self-knowledge from netizens Huang Xiuyuan, Hu Yu, ArayS, Zhang, Zhaojian, etc.