What types of micro-sites can be produced by game products

Abstract: = = = Noun explanation micro-web site = through micro-letter pull up and built-in browser Web page presented by the site, the author himself in this article called them collectively as a micro-site. = = Cushion = = Micro-letter is unstoppable to develop into a new national-level chat tool. As a game person,

= = Noun explanation "micro site" = =

Through the micro-letter within the pull up and the Web site of the built-in browser, the author himself in this article referred to them collectively as "micro-site."

= = Bedding = =

Micro-letters are unstoppable in the development of new national-level chat tools. As a gamer, of course, also want to in this era, let their game products in the micro-letter to do something.

The author found that, as more and more enterprises and products began to make their own micro-mail site, some have been very mature. We need to take the game product micro-site seriously.

First of all, and you discuss the advantages of the game micro-site (compared to traditional browser sites and games official app): a broader platform to facilitate information push, facilitate the sharing of communication, user-friendly information collection, more close to the player's life and easy to invade players not game time, production costs low.

Because of this advantage, more and more Tencent and the game operators inside and outside, have started to build their own micro-web site

= = Focus starting from here = =

Below and you share and explore the current collation to the game products can be made of micro-site types:

Type 01: Game Product Public number

Website design cost: 0 Maintenance Cost: 5

Micro-Credit public number is a developer or business in the micro-trust public Platform Applications application account, the account and QQ account Exchange, through the public number, business can be on the micro-letter platform and specific groups of text, pictures, voice, video, all-round communication, interaction.

Game products at present most of the use of micro-letter public number in varying degrees, micro-letter public number is not only the production of simple, not visual design and development of reconstruction design and production, can achieve multi-function. At the same time, the public number can pull up a variety of complex mobile phone-side web pages, micro-view, micro-bo, etc., so the public number is actually. This shows that the public number home page seems to be able to serve as a simple version of the product in the micro-letter website.

Example：

Although there is no gorgeous appearance, but because the production is simple and easy to push at the micro-client, most products will choose to have a public account. Many micro-signal structures are already very mature and excellent.

Micro-letter Search public subscription number: Sword Spirit, the Tower of the devil can experience.

Disadvantage: No gorgeous appearance, and navigation can only have a maximum of 15 entrances.

Type two: Game products Micro official website. is based on the micro-letter built-in browser mobile end of the official website

Website design cost: 10 Maintenance Cost: 6

Visual more personality, function can enrich the mobile version of the official website. When the public number of simple vision and function can not meet the needs of the product completely, the official network not only relies on the micro-letter, but also need to consider the access to other platforms, many game products (other enterprises or individuals) will use the form of micro-website to replace the public number or the public number to do content supplement.

Micro-official website in the visual more personalized, more free function, further improve the user experience, to meet operational needs and enhance the brand image.

Example：

Mobile search public Number: Through the FireWire, Chen, there are entrances to experience the following micro-official website

Example: "National Aircraft War" mobile website

Micro official website design is still in the embryonic stage, I believe there will soon be a large number of excellent micro-official website design appeared.

Disadvantage: Need to pull up through the public Account page, one more step operation.

Type III: Micro-project is based on the micro-letter built-in browser display feature page

Website design cost: 6 Maintenance Cost: 0

A customized interactive theme page with a unique interactive experience for mobile devices. Feature is the content of the page to show the main, almost no function. Visual effects more impact, more fitting mobile devices new interactive mode, more conducive to relying on and micro-letter and the forwarding of friends to spread rapidly.

And the general mobile version of the special design is almost indistinguishable, that is, nested a Web page. At present, all kinds of mobile topic pages with excellent experience can be put into the micro-letter built-in browser. Therefore, it is particularly suitable for the new version of the game release, the display of special design, product brand station, conference invitations, games, mobile phone end and PC-side interactive station.

Examples: Foreign language training courses

Example: Mobile fitting room

Example: moving through the new gun Display page mobile version

Type IV: Micro-activities, PC-side activities to mobile phone-side transplant

Website design cost: 4 maintenance Cost: 0

Make a mobile-side experience version of the regular PC-side active page so it can be experienced in a micro-mail built-in browser. A lot of game products are pushed in the micro-letter end, but the current theme of the game product activity on the mobile device experience is very poor. Almost all of the functions of the PC's operations are available on the phone, and there is a growing clamour for players to be able to participate in the activity (research shows that 70% of CF players expect to be hungry with their mobile phones when they are not at the computer). As a result, the mobile version of PC-side roving appears to be on the verge of unfolding.

Very suitable for: The daily operation of the game products (check-in, collar packages, research, statistics, booking activities, etc.)

Type five: Micro Mall to pay more convenient mobile end game Mall

Website design cost: 6 Maintenance Cost: 10

Based on the micro-letter-side built-in browser game mall. With the micro-letter 5.0 micro-letter payment function, the future will be able to realize mobile version of the mall and customers online interaction, real-time push the latest commodity information to micro-credit users, to achieve micro-letter online payment to buy game goods function. and PC side of the page is: micro-letter Mall to pay more quickly and conveniently, not limited by time conditions.

At present, Jian Ling and lol have realized the micro-mall web design.

Example: Saber and lol Games Micro Mall

Page Experience Path: micro-letter-my bank card-game Micro Store

Type VI: Micro-Community (micro-circle), based on micro-letter is also based on micro-letter account, a more accurate player group communication platform

Website design cost: 0 maintenance Cost:?

Based on the micro-letterhead of the player community. The Micro-client forum can pull user micro-credit accounts, which allows the experience of the micro-community to exempt the registration and login links, while the community more authentic.

Examples: The Shushan and the legendary micro-circle.

= = End = =

The above is the author collects and summarizes the game products can do micro-Web forms, look forward to new exploration and try.