What users need is not high quality but is it useful to me

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Marketing has always been a headache for everyone. Why is my product so good that users just don't buy? Why do I have to do so much advertising or no effect? As to why my colleague's sales performance is so much higher than mine? All sorts of problems haunt us.

21st century is the internet era, network marketing has become the focus of attention, through the network to sell their products to become the most enthusiastic way. But what I do still has no effect. Take stationmaster For example, my website traffic is so high, just can't make money. I have so many users, is not to form a transformation. What's the reason? Guardian Kun that they do not understand the needs of users: the user needs is not high-quality, but useful to me.

Or as the starting point for many webmaster friends, have experienced the golden period of SEO, with the 2012 Baidu 628 events, now the Webmaster Circle is what: original content, high-quality outside the chain, user experience, brand 、、、 How to do it?

Everyone wants to reach their sales target through the Internet, but more and more platforms become the place where advertising is gathered. Whether it's micro-blogging or micro-mail, it's all about advertising. Even more private chat: Forwarding, point praise, push. What is the result of such a hard ad? In the end how to do marketing? Guardian Kun that should pay attention to three points.

One: How to attract users.

Just like we go after girls, the first thing to do is to attract users. What does it take to attract users? Demeanor, dressing, etc. It's the same on the Internet. How to attract users? To do is to package themselves. So it's very important to build your own brand. The brand early stage of course is self-appointed, the latter is naturally the formation of Word-of-mouth. The thing to do is that everyone will expand their minds. (such as Star endorsement, is a trust agent, trust transfer)

Second: Target users into loyal users.

Finding new users is always harder than maintaining old users. So as an operator, how to convert their target users, or have already consumed the user into a loyal user, the formation of two transactions. If the use of network marketing terminology, is the "Steel wire marketing", interested friends can go to search. Users have used our products, because our products have characteristics, naturally formed a certain degree of trust. Then two times the consumption becomes simple. Every successful enterprise, they pay more attention to the maintenance of repeat customers, we think?

Three: What users need is not high quality but useful to me.

More and more friends in doing online marketing, have gone to an extreme, their products boast is the hype. But it ignores an essential problem. What is the use of these products? Most users are not professionals, they don't look at our data, they don't look at attributes. Because as a user, I do not want to know your quality is good, just want to know useful to me? Any time professional knowledge can only be objectionable, because it is too stiff. The user wants very simple, is it useful to me?

Why do I send ads no one, others do not send ads can reach a deal? Why is my product good but not everyone's concern? Too many questions cannot be answered. Do you have the answer now?

Wen/Guardian Kun, from http://1029079293.qzone.qq.com, micro-bo: @ Guardian Kun, micro-letter: yuankun0105.