What users want from Maslow's demand-level theory

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SEO industry in essence, should be a service industry. Service industry as a third industry, neither pay money, nor directly to the user to pay the labor force, its existence value is designed to meet the needs of users, for the user's life to provide convenience. So all SEO activities, should be based on the needs of users as a benchmark. Only the user needs as the benchmark, in order to allow users to be satisfied, people can be angry, with popularity, to have a real good flow, good word-of-mouth, with the flow, Word-of-mouth, can make the site to do a good job to stabilize, and ultimately achieve the purpose of profitability. On the demand side, there is a most basic and most classical and most practical influence theory, that is Maslow's hierarchy of needs theory.

Maslow's demand hierarchy theory divides people's needs into five levels, and these five requirements are as low as a ladder, ascending by level, respectively: physical needs, security needs, emotional and attribution needs, respect for demand, self-realization of demand. Two other needs: the need for knowledge and aesthetic needs. This theory can be applied to the cause of SEO, end see how flexible use of seoer, scientific mastery.

First floor: basic needs. The basic requirements of the user is that the site can be used, access to information, so the content of the site is very important. First, the site should be rich in content, updated timely. Update this little thing, but not only by the site manager. A real good site, content should not be only managers to enrich. But it depends on the type of website. For example, "weight loss" type of site, now weight loss is fastidious about a scientific weight loss, because now people, in addition to beauty more to health. Weight loss if not healthy, the effect is no good. Then do the weight loss site, in fact, can do different plates, such as: Doctor recommended, people experience, experience exchange, health recipes, weight loss, such as several plates, so that the content is not only rich, but also to meet the needs of different categories of users. For example, I am very concerned about the health of small series, so the small series will pay extra attention to physician recommendations and health recipes these two pieces. To help users do a good job of classification, to promote the choice of users, so that users with convenient, this is a website the most basic requirements. If even this is not done well, the site is no future.

The second layer is security needs, the site is safe to do. People today are very private, because of the increasing number of high-tech crime, crime and technology involved, can not help but creepy. As long as you know their own little information, it is possible to achieve crime, all kinds of increasingly high-end crime methods seriously endanger the Internet Surfers personal property security. So to do a website, safety factor is very important, how to protect the privacy of users, this is every seoer need to think about the problem. Of course, the saying goes: "Light does not say stupid." The website's advanced security secrecy system can also be a great gimmick to attract users.

The third layer is the demand of emotion and attribution, human is the animal of society, need social relation. The site community is now seoer by the general concern, it is seoer concerned about the emotional needs of users. People are emotional animals, users have a sense of belonging, a site if you can let users have a sense of belonging, so that users are accustomed to nothing on the site, which shows that the site is very successful. Therefore, community building is very important, strengthen the contact between users, is a great shortcut to success. But also be careful of legal issues, because people are prone to friction, so for the registration of users also need legal instructions.

The fourth level of respect for demand, is the need for a caring attitude. People now have a very high demand for respect. People who are respected on weekdays cannot accept the disrespect of others, while those who are not respected on weekdays want respect from others. The website needs to do: "Respect", is to need "intimate". Service in place, respectful attitude, can make people feel respect. Therefore, the first site customer service needs to be good attitude, the second site services to meticulous.

The fifth level of self-realization needs, and people meet a variety of needs, they want to be able to achieve the needs of self-realization, that is, recognized. This is particularly evident in social networking sites, such as the rank of the bar, and the level of the site. Another example game forum, can be in the player data authentication time to reflect the game level and so on. After the realization of human self-realization needs, people enter an emotional "safe zone", where he is respected, admired. People with lower grades would also like to be respected and admired. Micro Bo fan number is this truth, the level does not have to mechanically, such as micro-Bo fan number, plus V is a level embodiment, this need to seoer carefully.

Summary: Maslow's theory of demand level is only a basic theory, in the use of SEO also need to change seoer, as appropriate. No theory can be mechanically followed, and all need to be divorced from bookishness and dogmatism. To succeed, the user needs are very important, Maslow's demand-level theory is to analyze the needs of users. This article by Www.0755-banjia.com Shenzhen Moving Company to write, reprint please indicate the source. As long as you have the flexibility to master, it is not difficult to believe that Seoer want to succeed. Believe in science, master skills, profit is in the palm of the hand!