What value can internet marketing create

Source: Internet
Author: User
Keywords Network Marketing network advertising integrated marketing creating

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Now many enterprises do start to do web marketing work, and network marketing is more and more prosperous, thus, network Marketing can create value for enterprises, directly or indirectly to the enterprise to make money. In fact, network marketing is a relatively low cost, high return of the marketing approach. So what kind of value can internet marketing create?

To understand the value of the search engine, then we have to analyze from the classification of the search engine. Network Marketing According to the nature of marketing different, can be divided into network advertising, network research, SEO, integrated marketing, crisis PR five parts.

Network research, is the basis of network marketing, no investigation will have no say! Here alone, network research is proposed, which means that network research can exist as a single network marketing project, such as the industry Report of some medical websites.

Network advertising, refers to in the network through advertising to achieve profitability or reputation of the improvement. The network advertisement includes the SE bidding, the Alliance advertisement and the directional advertisement three parts. One search engine advertising, is completely profiteering game, only can obtain excess profits of products or enterprises to dance with wolves. Directional advertising is the best way of online advertising, through targeted advertising, you can get the most cost-effective benefits. Alliance Advertising is a volume and screening tool, the application of when, the effect is good.

Network advertising and integrated marketing, technical is very strong, no operation of the proposal is best not to apply. Do network advertising, integrated marketing has two cornerstone, one is planning, one is monitoring, and must be both hands to grasp both hands to hard. The operation of a slight careless, as long as a shiver, the light of the money wasted, the heavy may cause negative news.

SEO (Search engine optimization), refers to the site itself and the optimization of links. SEO includes content and links two parts, which can be divided into web site structure, column blocks, keywords three parts, and links into the chain and the chain. These five parts together constitute the SEO. Through the SEO, can achieve the user friendliness enhancement, the search engine rank front, then causes the website the user transformation quantity to be able to enhance, creates the value for the website owner and the stakeholder.

Integrated marketing refers to the integration of network marketing means and platform, along with the promotion of marketing needs, network marketing channels and means will also be constantly upgraded, and then affect the network media and peace medium, forming the whole network to a certain time linkage effect. Integrated marketing often used to have forum marketing, blog marketing, SNS marketing, news marketing and so on.

Crisis PR, mainly refers to a way of coping with negative news. To eliminate the negative is to increase the reputation, its value is much greater than the mere increase in reputation. Crisis PR method, the most commonly used is the integration of marketing methods and viral marketing (Word-of-mouth marketing).

The existence of network marketing value is not only because of the demand, but also because of the implementation of the first paragraph of network marketing. And those network marketing planning, it is because of the satisfaction of this demand exists.

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