What will be the next generation of electric business models?

What will be the next generation of electric business models? There is no standard answer to this question.

Because whether they are mobile, social or C2B, their breakout points are slower than expected.

This late wave of electricity merchants, Tencent and Ali also brought a different attitude.

Ali is the biggest beneficiary of the existing electricity quotient pattern, in their way of product layout thinking, "Who will defeat us?" Instead of being beaten by others, beat yourself "throughout."

Model competition, but also become China's e-commerce more than 10 years of development of one of the key words.

In order to prevent Alibaba business-to-business model by EBay representative of the Consumer-to-consumer mode defeated, Ali did Taobao, in order to prevent Taobao by the emerging mode of the company defeated, Ali launched the day cat, the next May defeat the mode of the other who, Ali's answer is C2B.

Only this time, in the user-driven C2B model, Tencent's micro-letters have built the largest user base based on social relationships. The reason for Ali's sense of crisis is that this time the social relationship started at the mobile end, an area that Ali was not prepared to do well.

For Tencent, when the market has not yet a clear leader, as has been the first to grasp the user's access to the micro-trust platform has more time to clean up the electric business system behind, or have resources to make innovative exploration mode.

Ali C2B layout by micro-letter Rob position

Alibaba Group chief strategic officer Zeng as early as 2011, said that the future of e-commerce, if a word summed up, called C2B, the future of the business model is a consumer-centric mass customization model. E-commerce is definitely not just about moving sales channels to the Internet.

Although this direction has long been recognized, but in the specific product planning and operation, but has not created a representative success products. According to Ali insiders, they are now in the stage is like the first to the target at random to open a cannon, if found to deviate from the target, then adjust, and then try again.

For Ali, Taobao from the past a forum model of the buying and selling community to the present, has become a huge human flow, but the human decline of the mall. Users are still focused on the home page or search on Taobao's purchase entrance. For more than 9 million businesses Taobao, the flow of the entrance is too single model is not conducive to the health of Taobao ecological and sustainable.

If you can spread the interaction between buyers and sellers into personalized service channels, then this mode of decentralization will activate the larger seller's active, but also allow buyers to experience in the consumption of surprise and differentiation, enhance the desire to share and express.

Especially when more and more buyers and sellers start to unify their identities, a social product that can precipitate relationships can often form a closer and more active business chain.

The prospect of a new model is long overdue in Ali's thinking, but the accident is that more and more sellers have moved to the micro-mail to maintain the relationship between the buyers. For example, many businesses in the delivery of the same time often in the box into a micro-letter public account.

Although the function of these micro-credit accounts is very simple, it is simply to push the store's latest products or some promotional information. But this sign for Taobao to create a future C2B model will form a huge obstacle. Especially when the micro-letter account to form more user management or personalized service functions, the gathering of merchants may mean a new platform for the formation of electronic business services. Coupled with the ongoing subversion of the mobile end of the payment method of micro-letter payment, making the transaction to form a complete closed loop is possible.

Social electrical quotient is still an experimental plot

For the next generation of electric business model of the pre-contract, there are insiders described, "the social power of the foundation is a social chain of relations, this only Tencent has, Tencent does not do a good job of social power, other homes do not want to do." ”

Whether it can be done well, in the case of micro-letters, this is not a shoo-in for the field. It's not easy to change the way businesses and users get used to buying and selling traditional goods. Just as many businesses are talking about how to increase sales, the most mentioned is still two words: the explosion.

In the view of the businessman, the new electric business model is never analyzed, but made out. Whether the micro-trust platform can produce the next generation of electrical business model, although already has the user base, but whether can really attract enough businessmen willing to play on this platform is a more difficult problem.

Therefore, on the micro-trust platform is the first to see the micro-life from the O2O, because this area of the online closed-loop model has not yet formed, targeted users and businesses to explore space more free. But even so, the replication of a pattern is very strong, also not be large-scale verification.

In the end, who will be the next generation of electric business model leader? Neither side can be overly optimistic.