What would you do if you gave yourself a title?

Absrtact: Parisa Tabriz is Google's technical director, responsible for leading 30 people in the Chrome security team. Her official title was UB Manager (engineering director), but she gave herself another title: Security Princess (Princess), relative to the former

Parisa Tabriz is Google's technology director and is responsible for leading 30 people in the Chrome security team. Her official title was "UB Manager", but she gave herself another title: "Security Princess Princess", and she prefers the latter to be more interesting than the former.

This has gradually become a practice in Silicon Valley, at least in startups-letting employees decide their titles. Of course, this is not the actual title, but printed on the business card title.

But Guy Kawasaki should be one of those people who traced the precedent. The Apple's early employee was Steve Jobs ' best friend, and his last card in Apple was titled "Figuratively Evangelist."

The title is his own.

In the middle of the 1980, when Apple first introduced a Mac, the public had little knowledge of personal computers and, naturally, did not understand why they were buying a PC. As a result, Apple needs more than just sales people who sell the machines, and the person must be able to sell ideas to convince the public that PCs can change their lives. So Kawasaki gave himself the title of preacher. The title of the sermon allowed him to see the product as a means to change the world, and the preacher's duty made it incumbent upon him to tell the good news to the world.

Kawasaki says that the freedom to choose a title, even in nominal terms, will make you think about your work from a higher point of view.

The same is true. Kawasaki left the Apple at the end of the 1990 and did not stop preaching. In addition to continuing entrepreneurship and VCs, he has also been a columnist for several media outlets such as Forbes and entrepreneur, and has published a number of business-best sellers to spread his rich experience to a wider group of entrepreneurs.

Since then, the technology community has begun to introduce a variety of titles. What is "Ruby on Rails rock star", "Software Ninja", "Data Wrangler" and so on. Technology companies allow employees to choose their own title, is tantamount to telling the outside world: We are not rigid enterprise, we are creative, work with us!

Researchers have experimented with a health-care company, allowing some employees to give themselves a title. The results found that, after obtaining the freedom to set a title for themselves, the employees ' sense of exhaustion and stress diminished, and their employees became happier and more masters.

So what would you do if you gave yourself a title?

Don't tell me you're taking the boss.