What's missing from business-to-business e-business

Industry business-to-business E-commerce is missing something

In recent years, Alibaba as the representative of Business-to-business E-commerce development is very good, the annual turnover growth is very fast; but the attention is, most of them are through the pan-industry platform to achieve; Although now when a business business-to-business platform is growing fast, but the real online transactions are very few, why is this so? The bottom line is because of the characteristics of the industry.

The iron and steel industry into E-commerce is relatively early, 10 years ago, my steel with information, to today's success in the domestic gem listing, even so they do not say that they can achieve online transactions. Of course, with the national Twelve-Five planning to enhance the importance of e-commerce, a number of domestic steel industry web site began to dabble in the field of Business-to-business online transactions, which mainly exist in such a number of modes: Relying on the steel mill strong resources from the sale of the platform-Orient Steel online; The resource-oriented business-to-business platform established by the United Warehousing base---the European steel net and the real Third-party steel trading platform---The China Steel Spot Network (www.gtxh.com). Three forms have their own strengths;

Research institutes have found the following problems through investigation

The structure of the steel industry is too old, the concept of e-business is difficult to popularize

Know the steel industry people should know, now occupy the main industry of steel traders more than 90% are born in the 60 's, because of historical reasons, this part of the people early on the outside to fight, the understanding of the Internet is relatively weak. The survey found that among the 100 trader bosses, they were proficient in using computers for Web Access, less than 20% using search engines, and more than 40% of people who didn't use computers. In the face of more professional e-commerce marketing model, their acceptance level is still at a lower level.

The main target group even basic e-commerce is what is not clear, Third-party E-commerce platform where the survival of the soil; In response to this problem, there are so many solutions in the industry, one is my iron and steel use conference popularization, to the national key market to hold all kinds of meetings on steel industry, In which the integration of E-commerce concept of the popularization; the other is China's iron and steel spot network to adopt a net-type conduction, and the University of cooperation to open a matrix of iron and steel industry e-commerce training, will be trained professional iron and steel e-commerce personnel sent to the national market, for the popularization of the concept of iron and steel e-commerce, relative to my steel, low cost, Other related platforms are also carrying out the accumulation of this survival soil cultivation.

Honesty problem is difficult to solve, online transaction security problems

It is the problem that the integrity of the Internet is becoming more and more serious, coupled with the safety of capital, which is the difficulty of domestic online commodity trading. The steel industry is typically a big deal, and its capital flows are often very large. Industry platform is also the various laws, Oppu Steel Network United Bank, the bank's public trust participates in the fund transfer, the Chinese steel spot net and the government constructs the payment platform cooperation, the introduction margin system, uses the government's public credibility and the margin double insurance to restrict the on-line transaction the dishonest and the safe behavior; This is a good way, But the concrete implementation how, still waits for the market examination.

Logistics and distribution problems

As the standard commodity steel, in the circulation aspect basically does not have the question; but so far, the domestic logistics has not formed a system, but also stay in a few cars on the formation of a logistics enterprise model, the lack of professional integration; At the same time, the industry platform lacks and the integration of logistics platform, there is a common phenomenon of fighting alone; Lack of logistics support, "mouse marketing" eventually can only be transferred to the offline. The good news is that in the Twelve-Five planning, the country's logistics infrastructure construction and integration of large-scale logistics increased the strength, is expected in recent years to form an effective ability to support the industry E-commerce this ship.