What's Rakuten?

Absrtact: If Ali is relying on China's huge online retail base, relying on the Amazon is a strong logistics transshipment, someone asked Rakuten what? With a 2014 Rakuten Q1 Quarterly report in hand, Rakuten's electricity quotient grew by 31.7%, its

If Ali is relying on China's huge online retail base, relying on the Amazon is a strong logistics transshipment, someone asked Rakuten what?

With a 2014 Rakuten Q1 Quarterly report, Rakuten's growth rate of 31.7% per cent and its margin growth was only 22.2% per cent, but the growth rate of credit cards was as high as 51.3%. Even a friend who has not been to Japan knows that Japan's credit industry is flourishing, and that "a lip balm can be mortgaged" is in fact true. But what's really worth digging behind is Rakuten. The real experience of how to survive and develop after the consumer's online consumption potential has been dug up in the era of electric business in Japan.

Only from the operation of Rakuten on the mobile payment end can be applied to Mr Son's time Machine theory: When from an advanced country to a backward country, as if back to the past. I think that the next round is definitely China.

Two-dimensional code and NFC

Ma Yun in April went to Japan, will be an old friend: Soft silver son. Friends said he came back the first thing is code on the plan, Ali fancy two-dimensional code in fact, in order to cultivate their own users in the mobile end sweep code payment training habits. And the two-dimensional code technology in Japan and NFC technology has a different division of labor, the former convenient for users to obtain large information, and the latter is responsible for payment. As for both who are advanced who lag behind, this question has not yet been answered.

The "Chinese characteristics" of the sweep of two-dimensional code in the mobile payment mode is really a low cost and can cultivate user habits, but due to the limitations of the quality of domestic mobile networks (scan code in Japan experience is completely different), leading to the user experience on the bad, Alipay and other platforms in China can be said to have failed in their efforts to pay for sweeping yards. But the full native intellectual property (Sony) NFC payment has the fast, safe, simple, does not suffer from the network signal interference and so on a series of advantages, but its threshold is:

1. Mobile phones with this technology required

2. User-owned card stickers

3. Security risks caused by non-encryption

This is clearly not acceptable to all users. However, it is worth noting that Alipay in the sweep code payment and virtual credit card program was stopped after the introduction of the support of NFC technology Alipay wallet, according to Alipay's friends: At present, the use of this technology can be directly affixed to the mobile phone to Beijing and Shanghai Subway Bus card recharge. But at present, can only recharge, mobile phones do not like in Japan as a purse directly to pay, the important reason is the fear of greater security problems will lead to the public relations crisis--NFC technology is currently the mainstream of unencrypted than encryption to the popular, but also to the danger.