What's SEM?

What is SEM?

Literally, search engine marketing (Engine Marketing). When the Netizen searches on Baidu and our related product keyword, as long as our promotion information can appear in the Baidu homepage, and may attract the network name clicks, through the on-line customer service combination, finally achieves the marketing process.

SEM is the most accurate marketing method at present, and the conversion rate is relatively high. Because it is the user's initiative to search for the products or services and businesses he wants. From the traditional way, we have to promote a product is non-stop through a number of means such as telephone, visit, etc., so as to enable customers to understand products, and ultimately achieve transaction effect. Of course, this effect is very bad, because you can not determine whether your customers have this demand, that is, the user is not accurate, conversion rate of course will be very low, if the forest is often called this way "push-Sales"

Of course, and "push sales" is relative to our "pull-type sales." The so-called "pull sales" is that we are ready for all products or services, when users have this demand, we can put these products or services in front of the user, let him choose. So how do we achieve this effect? "Pull"-we can simply understand that the user is searching for the product or service keyword, and the result is all the information we have prepared.

Classification of SEM

SEM is mainly divided into three kinds of methods, namely Ppc,seo and single post marketing

1.PPC called paid advertising, that is, usually what we call Baidu bidding, is essentially a search advertising, through the way to pay Baidu advertising, so that a keyword on a good ranking, the ads are pay-per-click, do not click Not to spend, it is mainly divided into Baidu bidding and Baidu network au two ways.

2.SEO, all on the Baidu results page has shown Baidu snapshot of the words, is SEO. is a technical means to let our website keyword in Baidu free to get a good ranking.

3. Single-Post marketing: In essence, the use of Third-party platform to post, through the most of these stickers to optimize our long tail words, so that in Baidu to achieve a good ranking

For the traditional enterprise is the best sem and SEO combined to use, this will give our business to bring more considerable traffic