What's the new game for O2O with the penguin background?

Absrtact: One months ago, the public comments were Tencent shares. A lot of people think that the comment immediately Hao up, the past press conference is in the company's meeting room, the last package of a meeting. Black beans feel that there are many changes in the public comment, such as they are more active to tell

One months ago, the public comments were Tencent shares. Many people think that the comment immediately "Hao" up, the past press conference in the company's meeting room, the last package of a meeting. Black beans feel that there are many changes in the public comment, such as they are more active to tell the outside world what to do. In the past Zhang and several founders are very low-key, things do not say, so also a lot of "too slow" criticism. For example, March 25, they opened a product salon in both places to tell the outside world what they were doing.

What's the new game for O2O with the penguin background? This is indeed a matter of concern. This time reviews the introduction of the product is the hotel and married. The Hotel book has Ctrip, where to have mastered the resources of the listed companies, married this piece although the profit is high but the circle of water is too deep. Black beans This is to analyze the public comments on why play and how to play.

In fact, I have to say, the public comments in the external although the initiative, but also continued the low-key style of doing things. Last October, when the black beans chatted with CEO Zhang, he also talked about specific practices, and the project was started. By the Spring Festival of 2014, in the new organizational structure announced, these two pieces already exist as a division. Then the black bean inference, now comments on the external release should be on the future of the two markets in mind.

Hotels, weddings, although these two areas are difficult, but the possible profits are also high. From the strategic architecture of the entire review, they are expanding the breadth and depth of O2O services. Zhang often said that the comment is to do "eat and drink", the word can be summed up the logic of the architecture business:

1, eat and drink food and clothing above the demand, the public comments to be those who pursue a little quality of users.

Those who simply care about the price are not the typical people to comment on. As for the specific areas, all have to develop to a certain stage, the user began to ask for quality. Reviews are the industry mature one, and then do one, not in a hurry to enter, so the first to do is catering.

Black beans from this can try to explain, why reviews to do the hotel at this time. In the past Ctrip, where the key selling points are cheap, those business travellers care is nothing but price and hotel location convenience, the hotel is not very different, stereotyped. But these few years theme hotel more, everybody goes out to travel also many, reviews makes the hotel market space to appear.

Zhang divides O2O into "decision" and "transaction". Comments to make a decision platform, the trader may be their own, may be ctrip such partners. In fact, logically speaking, if you do this in a cooperative way, the product is not very difficult. Many hotel basic information can be obtained through the partners, it is difficult to accumulate high-quality user reviews, this will take time.

2, reviews to focus on the core user group intensive cultivation.

Although Quality hotel reviews take time, it is not easy to expect someone to do it faster than comments. Because there are a large number of quality users in the comments on the platform, you can say that the petty bourgeoisie, not too many people in the above. There is no doubt that this group of people are very commercial value, and the smooth way is to serve this group of people, do more things. So the hotel can be understood as an increase in the radius of service for this group of people.

Getting married is another way to play. Most people are not experienced in this matter, most people get married one or two times in their life, and they get married in a particularly troublesome way. Reviews now want to do is to serve the quality of these users, because they want to choose the fashionable wedding dress, take good wedding photos, booked the hotel. Because of the links involved in particular, the marriage is certainly not easy to do, this is why so far the domestic has not been big to do long online service providers. But it's not surprising to be married now, with millions of dollars worth of money. According to the National Sample survey, 2014 National wedding industry turnover of about 750 billion to 800 billion yuan, only a first-tier city will reach nearly 300 billion yuan. Similarly, the key task of this business module is to help users make "decisions" first.

Public comments The logic of doing the hotel is relatively well understood, as similar demands have appeared on the Black Bean. As an unmarried young woman, black beans to marry this thing carefully pondering a moment, think of people around ready to get married for a year of racking their brains, black beans also really think those rituals quite terrible, to get married when really need someone to provide raiders, let me save trouble.

Affirmation of the current marriage industry is very confusing, there are many links, price services are not transparent, high cost. And the vast majority of the existing Internet platform to provide marriage services are single, wedding dress and Catering is a separate two things.

This is also the opportunity to comment on the public. They provide the whole industry chain of services, including wedding photography, wedding dress, wedding, wedding banquet, etc. 12. Black beans Incidentally, for the marriage of such a heavy decision, users to frequent browsing, in fact, is a good flow of resources oh. After this batch of life baby, mother and child is a big market, also very earn, this is something.

From another point of view, comments on the marriage money is not difficult to earn, because the merchant also has a strong demand. Before the marriage industry, the efficiency of commercial operators generally low, a lot of money spent on the marketing costs, shopping malls every Sunday have wedding photo booth. They lack effective marketing tools. The public comments to the merchant to provide marketing products is more mature, there are brands to promote the display, buy, coupons, reservations to the store (CPA) and so on. This review also pioneered the booking to the store according to the actual customer billing mode.

These two business modules illustrate that the general public reviews have begun to dig O2O in depth. Black beans guess they must have imagined that Tencent started from QQ, and finally became a "whole business" life service Company. Only in this way can we comment on the possibility of becoming a "giant".

But black beans also have an investment circle friend said that a business without a giant is not too difficult, or worthless. It's obvious that hotels and weddings are a very difficult business. The follow-up effect needs to be observed slowly, but for the public comment that wants to become larger, these are the gates he must pass.