What's the plan for Lenovo TV?

Absrtact: The Lenovo Group, which reached the top of the PC market, is in the middle of a test, with a hardware-and-channel rise, and a traditional maker of PC fame struggling to complement its four-screen-long short board: The biggest screen-TV in the family. Facing the siege of traditional appliance manufacturers

Lenovo, the PC market, is in the middle of a test, with a hardware-and-channel rise, and a traditional maker of PC-makers trying to make up for its four-screen cloud of short panels: the biggest screen-TV in the family. In the face of the siege of traditional home appliance manufacturers, as well as the impact of new internet companies across the world to do TV, what is Lenovo TV going to do?

Lenovo Group China Intelligent Television Division general manager Ningzhong Wei and Sohu home appliances have a dialogue to elaborate on his vision of Smart TV, as well as the smart TV era competitors may encounter bottlenecks and breakthrough strategy.

Channel change: A new approach to the PC age

Lenovo is trying to transform its distribution model, a company that started out as a traditional source, and is making a big transition to the Internet channel. At the present stage, Lenovo Group has about 20,000 stores in the country that can be used to sell Lenovo products, and the sales of its Internet power channels have accounted for more than 10% of the group.

Ningzhong Wei to Sohu home appliances, in the transformation to the electricity business, TV go faster, because Lenovo TV has no baggage, so Lenovo TV vigorously promote and the cooperation of the electric business enterprises, the current cooperation is mainly in Beijing East, Suning and other partners. In addition, Ningzhong Wei revealed that Lenovo TV Taobao flagship store will be online this year.

"The proportion of electricity dealers has accounted for about 30% of the share, in addition, Lenovo also has a distribution channel and its own sales system." Ningzhong Wei said. According to Sohu home appliances understand, Han Lin is Lenovo TV distribution channels, more interesting is that, Han Lin is another home appliance company-TCL subsidiary.

Another move by Lenovo Group is to marry the channel advantage of the PC era to television. Lenovo is trying to spread its products to tens of thousands of stores across the country, the company reported. "Because the user base of TV and PC is not the same, so we are evaluating it." ”

The bottleneck: real human-computer interaction still has a long way to go

From one-way content push, to simple man-machine interaction, intelligent TV compared to the advantages of ordinary TV at a glance. But that does not mean the development of smart television will be smooth sailing. For example, although they can obtain a large amount of Internet audio and video content by cooperating with the licensee, they still have a long way to go in the application of human-computer interaction.

Whether it's the traditional hardware maker or the music-watching Ali, which relies on content to cut into the TV, they are trying to inject the internet gene into their home appliances and, on the face of it, have successfully transplanted a lot of internet apps into their TVs. But all manufacturers face the same puzzle, which is the application of these blindly introduced.

For example, all Smart TV will introduce micro-blog, QQ and other Internet applications, but in fact, the use of television to achieve these applications are very inconvenient to operate. One of the puzzles of smart television is that there is no real application tailored for smart TV.

Ningzhong Wei revealed that Lenovo China President Chen Xudong in the company clearly issued a reward, if someone can make a smart TV killer application, then Lenovo Group will be the inventor of 1 million yuan reward.

Undeniably, Angry Birds, plants and zombies and other Internet applications to further promote the popularity of smartphones, today, Smart television is also missing a point can be detonated. According to Ningzhong Wei, one of the mission of Le Fund is to encourage developers to make fun Internet applications, so Lenovo has invested billions of dollars.