What's the prospect of Oppo's foray into Android phones

Oppo March http://www.aliyun.com/zixun/aggregation/1996.html ">android mobile phone prospects?"

The Heart of Rock

Recently, Android phones have continued to rise in global market share, at once in the smartphone market share of more than 40%. Domestic mobile phone companies have launched Android smartphones, including some of the main music licensing enterprises, such as OPPO. Oppo This handset enterprise is very special, enters the handset market relative other domestic late, but quickly occupies the domestic handset share before several, Oppo handset also once was many marketing company as "later person occupies" the case and the research object.

The age of non-intelligent machines

The reason for this is that Oppo's mobile phone has benefited from a good transplant of its music and entertainment genes on MP3 to mobile phones, allowing its mobile phone brands to have a large number of potential users directly. Oppo's killer is through the enhancement of feature phone's sound quality, highlighting product differentiation, and then through the major entertainment TV show ads, as well as online forum Word-of-mouth Marketing, will eventually oppo brand deep into the young consumer mental space.

In the feature phone era breakthrough, Oppo mobile phone is successful. Mobile phone industry rapidly changing, now entered the era of the smart machine, oppo than ZTE, Huawei, Lenovo, such as mobile phone companies, is a successor. So can oppo continue to break through in the age of the smart machine?

The age of the intelligent machine

At present, Oppo on the Android phone is: One, push the new brand find, and not smart machine partition, and two, please Hollywood popular star Leonardo endorsement. Next, we analyze whether these two strokes will work?

To tell the truth, in the feature phone era, Oppo spent a lot of energy to shape ulike, real and other brands, has achieved very good results, caught a large number of fashionable women, young personality groups. But the smart-machine era came too quickly, oppo on feature phone's brand accumulation is difficult to continue to play a role. It also takes time if the new find brand needs to be built from the other. After all, smart-machine consumers, compared to feature phone consumers more rely on a number of established smart machine companies, such as HTC, Motorola and so on.

Of course Oppo original brand value still have a lot of merit, after all, Oppo brand has been known by fashionable young people, and intelligent machine users are also this group of people. How to sort the previous brand value in detail and then implant the Find brand is critical. We see that the first Android smartphone X903, whether in terms of UI, music features, and nearme music and reading design, shows that Oppo is trying to import the music and fashion entertainment genes it has accumulated on feature phone into the smartphone, creating a differentiated image of Oppo handsets.

and cost a lot of money please Leonardo endorsement, but also want to strengthen the Oppo smartphone music, entertainment symbols, but also to show the strength of its brand. Android as an open system, easily lead to the homogeneity of different brands of mobile phones, to find their own advantages, good positioning is essential.

In the Android phone market, HTC, Motorola, Samsung, ZTE, Huawei, Sony Ericsson, these companies are still difficult to identify them separately. In this fuzzy and melee phase, clear positioning is conducive to consumer choice, from this point of view, Oppo's strategy is correct. As to whether Oppo can break through as quickly as in the feature phone market, it is not yet possible to make a judgment.

It is also to be seen that the Android market cannot rely on a single handset to win, whether Oppo has the potential to break out of the game, and also to look at the market response to its subsequent Android products.