What's the reason for your social marketing?

Absrtact: @NTA Lepoaifi's annual awards in Nanjing, I paid particular attention to several 4A executives in the advertising and marketing community, who expressed the need for social marketing. I'm from the local media people, all the way to do PR company,

Author: @NTA Li

In the annual awards event in Nanjing, I paid special attention to several 4A executives who were famous in advertising marketing and expressed their need for social marketing.

I am from the local media, all the way to become a public relations company, and then devote themselves to social marketing. When we are facing the outside world alone and facing customers, we talk about the changes brought about by Internet technology, to the self, to the society, to the use of the habit of a new understanding. Of course, more is the case.

Because of the overall atmosphere, we are not short of business. But frankly, I'm not a little guilty. After all, it accounts for a small proportion of customers, most customers are still pretending to use it. I very much hope to see: Those who occupy the commanding heights of today's advertising marketing industry, can make some statements.

I've been together for more than 3 hours the big shots are: Former British Advertising Association chairman, now 23red Strategy advisor Hamish Pringle. Ogilvy Global Brand Management Asia Pacific President Huangchun Rich, and Ampasso's creative boss Shenxiang.

I'm glad they didn't ignore social marketing. Here's what they hold together:

1, media delivery, 3-4 channels most effective. There must be a social channel. British predecessors even said: If you add your own media, the effect will be amazing.

2, in the past, we talk about 360 degrees of integration, but today, to seek a 365-day consumer contact. British predecessors said: in the United Kingdom, each family produces an average of 21 times a day to buy ideas, and if he wants to see, one day can see 1009 advertising information. (Micro-Bo micro-letter, continuous creativity exposed, the value is reflected here?) ）

3, in the past, everyone is looking for big ideas, great idea, but today, what is needed is to let them be a knowing, irresistible creativity.

4, can not stick to the rut, should be to create contact with the consumer time, not just buy time (advertising).

I also want to understand another problem: hinder the socialization of marketing, in addition to new things naturally encounter subjective exclusion, what else? Or does it have absolute opposition to traditional marketing?

Touch down, in fact there is no.

1, we all think: Brand reputation, the most effective sales. And let the brand fame, the following will talk about the core is creative, and then coverage;

2, we all agree that today's perceptual marketing, the effect is far stronger than rational. and social platform, at least in China, is the most sustainable delivery of brand emotion;

3, creative, seriously affect the marketing effect. The research data given by these big figures are: the effects of good ideas can be as high as 12 times times that of ordinary ideas. Today, big ideas are harder to find because people are becoming more and more divisive;

Social platform, is not more effective for the lap layer, continuous production of creativity?

The truth of traditional marketing and socialization is: This field, go to the stage of socialization, is playing more and more delicate. The Internet and the social platform allow everyone to perceive the richness of others more delicately. The richness of the past sampling data is far from comparable, enterprises, marketing communications industry, the media industry need to change for this richness. The second is for the technology itself to make changes: fast, convenient, anywhere, point to point, one-on-one.

This is the two kinds of innovation that happen synchronously. From Nanjing back to Shanghai on the way, I am very relieved, I resolved my worries. In fact, I think, here, the social platform will bring much more than the delicacy of past marketing, but definitely the new and old changes.

Learn from the old, reserve new bar.