What's the trouble with the "money shortage"?

Summary: A default supplier of goods to the news of the recent days will be a customer prudential products pushed to the cusp, this is the company's nth time into the capital chain crisis rumors. In this respect, where the CEO aged through micro-blog Emergency response Rumors are not true, said there are some misunderstandings. Do

A "arrears of suppliers," The news of the recent will every customer prudential products pushed to the cusp, this has been the company's nth time into the "capital chain" crisis rumors. In this respect, where the CEO aged through micro-blog Emergency response Rumors are not true, said there are some misunderstandings. Despite the efforts to clarify, the delay in the payment of supplier loans has not completely subsided. According to the latest market rumors, where customers are carrying out the seventh round of about 200 million U.S. dollars of financing, millet technology lei or the customer. In addition, there are customers leaving staff to the south of the press, investors have been on the "ultimatum", do not rule out the possibility of replacing the CEO. For every guest, how to alleviate the shortage of money, how to achieve profit, it seems that has become two big lingering spells.

What's the trouble with the "money shortage"?

Since the electric business manager Wang Zexu The material, there is a customer supplier said that if the customer does not settle the bill before 14th, will take drastic action, the company's negative news will be followed by successive. Media reports said, a year with the signing of the company this year June products online, the original agreed to a monthly account, but as of September 30 did not receive any payment. During the national day, seven or eight of businessmen go with each other to urge money, but there is no work to return. In addition, there is also news that, where the customer owed Li-ning company on tens of millions of money, arrears of the purchase of some online shop also has 5 million or 6 million, there are customers even in the office to contain aging ...

A leather goods supplier also to the South All reporter discloses, its to all guest's 50,000 Yuan "the guarantee gold" like the dead of the Earth, chases not to return. "Originally with our docking finance Commissioner mobile phone downtime, responsible for luggage category of the Operation Commissioner has also gone." We are in Guangzhou, it is impossible to always fly to Beijing to recover money. ”

In addition to the "money shortage" rumors, where the guests also fall into the storm of layoffs. "This time where the internal integration of the ' operation ' is too large, fashion women, luggage and other non-core categories of goods, such as mobile phone client platform division and so on all end off, the last 1-2 months, where the guests go particularly many people." "From the management of the departure of the Zheng (alias) told the South reporters, each operation strategy adjustment, is the personnel upheaval." "According to the latest plan, from this month onwards, all customer cooperation brand of the deduction point from the original 5% adjusted to 10%, the contract re-signed." Third-party brand investment all belong to the V Division, the brand of the original in every passenger flat on the shop open all to turn off. ”

Where customers respond to the market doubt

Since the failure of the IPO in 2011, every guest has been on the decline: In addition to losses that have kept the chain tight, successive executive resignations have left the management team in turmoil. Now, every guest again into the "money shortage" rumors.

For all sorts of rumors, aged on the Weibo response said, "not blocked, also not surrounded." There are partners, shaking hands and chatting is also very friendly and peaceful. Every guest is working normally, mainly around the six anniversary and 2014 spring and summer planning busy. There are some changes, this is a long story. There are also some misunderstandings, mainly because departments adjust communication is not smooth. In an interview with reporters in the south, aging said that the reason for the recent departmental adjustment, is that some departments are too many people need to optimize. "We have already communicated with some suppliers today on the reasons for the non-payment, and the problem will soon be resolved," the statement said. ”

A member of the public relations department told the south, where the customer does exist suppliers Yaozhang, this is due to the internal structure adjustment, coupled with the relocation of the company in September to pay for some suppliers delay payment. However, after the national Day, the company began to pay some merchants, this week, the payment has been more forceful.

And for the big layoffs, where the vice president of the Liu Kaiyu to the South reporters to confirm the response confirmed this statement. "From October onwards, we raised the deduction point, hope to use this to integrate a group of not suitable for every customer platform sales category, to other brands to give more resources space." Because of the above integration, we need to integrate all the vendors ' stores into the V system to facilitate unified management. ”

"has been a loss without hematopoietic capacity."

However, the response of the guests is still difficult to dispel market suspicion. Internet industry Eminent persons, famous it critic Jia Jinghua told South all reporters, "every customer has been in the loss, no hematopoietic capacity, capital tension is inevitable." From the operation of the guests, moving away from the urban area, but also the capital tight, compressed operating costs performance. Jia Jinghua told the South reporters, arrears of money, means that the operation of every guest problems. "Every customer has always been a focus on marketing, despise product experience of the predicament." The good voice student's advertisement is really loud, but cannot help the guest to get rid of the low price brand image. In the case of the debt crisis, the explanation was too grudging and unconvincing, even though the statement was a delay caused by staffing adjustments and relocation of offices. ”

Yang, secretary General of China Mobile Association for Internet applications, also said that every customer's biggest problem is not clear positioning, the first half of the platform strategy, and now return to "I am a customer" brand line, two times a year strategic adjustment, coupled with the first two years of strategic swing, and constantly bring pain. "Where the customer's own client base is who, to the present no clear positioning." Brands do not have good positioning and publicity, consumers also have no choice. Most frightening of all, there is no star product. For the problem of capital chain breakage, as long as the supplier has confidence in Fank, there will be no problem. The problem now is that everyone loses confidence in the brand management and operation of every guest. Every customer at this time, if can not quickly resolve the crisis, once the supplier runs, integrity collapse, save also saved. ”