What's wrong with princely?

2010, the most frustrated in the net swims the founder of the princely. Since being abandoned by the largest shareholder, the long tour has added a wound. "Layoffs", "Game Stop", Project shelved, "profit decline" and so on issues exposed the company now scarred. And everyone, the media's overwhelming coverage to make the long tour worse. From beginning to end, with gossip, there was a man who kept silent.　　He is princely. Admittedly long tour of the war, as the CEO of the princely can not be blamed. But from the various strategies of long-term travel, princely is more like a Chen strategist.　　Unfortunately, a failed Chen flyover. Long tour CEO princely "long tour in every ' important ' stage of the decision is right, but the once brilliant game company in a few years to decline.　　"A senior game player said in a media interview. In the "Jin Dance group" profit peak time to choose to go public. Domestic first group of independent research and development of the game enterprises. The first to explore the value of aggregated players to build an integrated platform. Invest heavily to create high-end MMORPG online games. Now the successful crossing of the river and the success of the game enterprise most of this routine.　　However, the long tour did not achieve the same success. 2007, long tour to Japan, Osaka on the eve of listing, another Shanghai local company founder Zhu Pins, intent to win the contract expires in the "Jin Dance Regiment" agent. As the research and development of the dance troupe T3 can not resist the temptation, T3 and long tour of the dispute with the spread around. Although the final and, but the cost of long tour is also painful. The justice cycle, a few years later, the same tragedy occurred in the nine cities themselves.　　Let a person sigh unceasingly. Long tour of the market did not fruit, the vitality of a big injury. This can't blame nine cities. The war has always been brutal. Not because of the shameful opponent means, but to find their own reasons for compassion. If the long tour in the product renewal problem, good development model vision to be fully prepared.　　It's not a loophole. Under the influence of the dance troupe, princely with great concentration.　　He found that only independent research and development can have more power of speech. "Overseas products have innate advantages, independent research and development of products will be the mainstream of the future market."　　"Princely has repeatedly emphasized this view. Still not out of the shadow of the long tour, with enthusiastic devotion to the independent research and development of the road. Shanghai, Beijing, Xiamen, Tokyo, four major research and development centers were set up, research and development personnel up to 1500 people. The product type also covers the prevailing game types in the market. These simultaneous launches are up to 21 items. Long Tour Network also launched the "Chinese martial arts handed down the series of projects" project. The aim is to buy some of the famous martial arts fiction adaptation rights.　　"The Legend of the Soldiers", "Meteor Butterfly Sword" are from this plan. Unlike NetEase, perfect in a good original game at the same time, gradually accumulate operational experience, to ascertain the taste of players. began to replicate the experience to other products. Although the enthusiasm to enter the first group of independent research and development team, but for the long tour is more image engineering. External, show long tour is to attach importance to independent research and development and.　　Internally, to appease shareholders long swim two legs walk, will walk more stable.　　and princely at this time of mind not in independent research and development, he aimed at the platform. The era of WEB2.0 is an open, shared and free arena. As long as there is enough popularity on this stage, there is no shortage of opportunities to make money. As an internet start-up industry, the game is also deeply affected. The curious princely the team's idea of accumulating the user's ideas. Young, fashionable, and strong in consumption. An audition player with these tags.　　is not exactly the best capital to do the aggregation platform? "Long friend Net" is the launch of a long tour layout SNS platform strategy began, the user sticky in the community is a long time to activate the player's chips. And through SNS interpersonal communication, but also can inject fresh blood for own game. In the "long friend Net" launched less than six months time, happy network online. Happy net on the line, on the one hand, limited the "long Friend network" of strength, on the one hand stimulated the princely nerves. He wants to be a more accurate and interactive community.　　"Long Rangidan" broken cocoon out. Subsequently, the long tour put more manpower, capital. Even at the expense of other departments, and "long Rangidan" performance is tepid. Input and output are not proportional, let princely patience has shaken. It is important that these plans and products are established in the hematopoietic machine "dance troupe" body. And then the "Jin dance troupe" after a high-speed development period, growth has been weak. At this time of the market, to Tencent "QQ dazzle Dance" as the representative of the dance game has grown in this market. The user market, which was nurtured by the dance troupe, was eroded. Long tour did not respond to the dance group more. Both in terms of content and market operation. In the end, long Rangidan a cocoon.　　The princely platform has also come to the head.　　Listing missed, platform missed, princely also left the independent research and development. As the first group of independent research and development enterprises. Princely's strategy is right. However, these years of continuous adjustment of strategy, so that long tour is always in the right time, do something wrong. Although the 07 layout of independent research and development, but these years have passed, no power of the original game came out. The team also has no successful experience to replicate. In the experience of the listed pain, the platform of injury, princely iron heart of the betting research and development.　　This time has been 2010 years. It is not optimistic that the 2010 online gaming environment, has arrived at a bottleneck. Product homogeneity, digging corner layoffs, lack of innovation, policy tightening and so let the online games industry chaos. Long-time tour independent research and development of the product "God Soldier Legend", "warrior" spot like to come to power. There are no lessons to be learned successfully and there is not enough time to prepare. "Legend of the legendary" after the online problem a lot, resulting in the player constantly jump ticket. "Warrior" is also difficult to escape the fate of the service.　　Independent research and Development road even a passing score is eliminated. It can be seen that each period, princely made a reasonable judgment. Chong listed, delve into the hair, engage in proxy, platform. But the weather, geography, people and always get together. Appearances so, and the real internal causeStill need princely to lead their team to ponder. Looking forward to the next, princely how to go? (Edit/Xu Mingming)