Wheat Sugar Net: Beauty and quality are not "minority" privileges

Open the first reaction of the sugar net, small weave in the bottom of my heart meditation: Waterfall flow picture layout and socialization element, is Pinterest disciple? The founder of the Sugar net, Jacob, told me that if I had to find an overseas prototype, fancy might be better suited. Sugar net from the beginning of the birth of the position as an electric shopping guide site, in addition to the socialization of sharing, the integration of upstream and downstream resources through the whole product screening, sharing, buying process is a serious matter.

In the sugar online, every po out of the goods can find the purchase address-may be a Taobao shop, or perhaps a designer's independent official website, "to center" is the idea of the wheat sugar: Do not limit the source of goods to a single channel.

The backbone team of the sugar net is a part of "Miscellaneous Liang", an original designer product of the business platform, the most deals are independent designers and literary youth. The crowd and the objects they serve may have different personalities and experiences, but there is one thing in common: advocating beauty and quality. Such a team of genes destined for the sugar net and beautiful said, Mushroom Street and other platforms differentiated place. Jacob's Sugar net has a quiet, steady style, which is quite different from the noise and bustle of the mushroom street.

Meli said, Mushroom Street focus on women shopping market is not the same, "We want to present a ' neutral ' temperament, the main target or fetish, literature and art, petty bourgeoisie, designers and so on have a certain ability to buy the crowd." "And, because the team itself has accumulated some experience in the creative electrical business, for downstream transactions, logistics and so on links have certain control ability, this and pure Internet team is not the same."

If only the petty bourgeoisie people, this market is not easy to touch the ceiling?

"Initial user acquisition strategies and later commercialization are not the same." At present, we want to pass to the user the function and value of the more focus the better, at this stage of the sugar net is a picture sharing community, this is definitely a mass market, because everyone will have the pursuit of beauty, but the real ability to buy, there is the purchase of a small handful of people. The ideal state of the future of the sugar network may still be public onlookers, the target users to buy, originally only locked a small number of people, so the shopping guide conversion rate is currently not a special value of the Wheat Sugar network indicators. ”

As for the later commercialization, Jacob shared some of the brand marketing, electric Business Guide and so on, but also admitted that the site is not online, it is too early to say. "First let the user know that there is a sugar Web site." ”

In order to attract users, Jacob and his team also used some network resources, in April when the Web site will be a part of the "opinion leader" of the entry: including media, well-known designers, stars and so on, to attract more users and promote community activity.

At present, the site is still in beta, open the site, see are some exquisite small objects and pictures, but also worthy of "exquisite" two words. Jacob said, "Not quite in favor of the users to share the cottage, not the goods" (This is what I call Jacob's "style", he is not willing to use too intense wording), but because the content of the site is UGC, how to maintain this aesthetic consistency? Jacob says there are both technical algorithms and manual recommendations.

What can users get on the sugar net?

The first is the role of content consumption and influence grade. Whether you want to buy it or not, it's always pleasing to see some fine stuff. Online users can focus on their own circle of people or idols in what they like, to help users to filter out some of the exquisite, in line with the taste of some goods.

The second is the electricity quotient, the user in the wheat candy sees the thing to be able to find the downstream purchase address.

Yes, good things to see and do not spend money, do not look at white.