When all promotion methods are translated into Word-of-mouth marketing

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Some days ago, a friend said to me: "He wants to do classified information site, ask me whether there will be future prospects?" A website that has been working for nearly two years on a classified information site is not a good time to answer because I think it is a complex issue.

05 I was fortunate enough to enter a relatively large classified information company in China, nearly two years of work experience let me see the guests, 58 with the city, the market, search, 263,sina posters, QQ posters and other classified information network growth process. Also saw 06 years of rapid growth of classified information and fierce competition!

    First said the objective problem of classified information:
       
    low threshold, Fierce competition, regional, effective, the content of the theme of decentralization, the promotion of high costs, the profit model is not clear or no innovative profit model and so on ...
          
    The most important thing is that there are a lot of people who do classified information are not very clear about the characteristics of classified information. At the beginning of 06, when I asked my colleagues in the major departments, we could not tell the characteristics of classified information! I was at a loss at the time, and I think everyone is doing it by feeling! It is not right to do things without purpose or reason, Even if it's a small function, I want to have it. Think about doing it before you do it, therefore, it is most important to diagnose the current situation of classified information, to find out the problems and characteristics, and to make the planning of the target sex. For example: the diagnosis of "spam" is the top priority, I will have to work hard to find solutions, Develop the Web site features associated with it. Diagnose "impersonal" then we need to develop more humanized function and so on. I believe that spending some time on research will be 100 times times stronger than fantasy, because classified information in China has no success stories, and no one can give us the right direction.
          
    when all promotion methods are translated into Word-of-mouth marketing, This may be the way to classify information:

In fact, to solve the "garbage information", "impersonal" is nothing more than a number of operational ring-knot in one of the specific problems,

To solve the "spam" is to improve the integrity of the site, is to experience. To solve the "impersonal" is to cultivate the user community sense of belonging, improve the viscosity of the site ... In the end is to "Word-of-mouth marketing" to pave the way, if the bedding is good, so that users first experience the reliability of the product, and the advantages of the corresponding return, so they will be the first time to the surrounding circle of friends to disseminate products, forming a high flame of the situation, But if the product itself to convey information to people feel no sincerity or experience bad, Word-of-mouth marketing is ineffective, lost the meaning of word-of-mouth dissemination of the Internet is the cheapest, most destructive means of promotion. It means a high cost promotion in the foreseeable future. So the guy who insists on blogging for four years really knows some truth in advance.

Later, I said to my friends: it is not easy to do classified information, when you have the confidence of your station can do Word-of-mouth marketing, you may be in the category of information in the field of a successful step.

I am not a company shooter, just want to use a little bit of their own experience, to walk in and will embark on the classification of information on the road.