When an electric business platform is very big, in fact, the convenience of shopping in the loss

1. Vertical Electric Business Opportunities: When a platform for electricity is very large, in fact, the convenience of shopping in the loss of the efficiency of shopping, we are very busy now, there is no time, so the vertical electricity quotient, he still meet the consumer's purchase demand, how to buy more efficient, shopping time more controllable, So the vertical type of electrical quotient relative to the big crocodile has this advantage, but you must not do standardized vertical content, where you are not a chance.

2. I used to think that the core of E-commerce is business, the essence of E-commerce is business, today I revise my point of view, E-commerce is the essence of electronics, e-commerce and traditional business traditions, where he is using information technology means to effectively integrate upstream and downstream, so if you do e-commerce, in it and technical aspects , without the idea of it technology to solidify your business model, I think it is not long.

3.B2C platform, is the main resource flow, the bottom flow as a supplement. In addition their search rules and Taobao search rules are not the same, and users in the consumer and Taobao search mode is not the same, the search mode is to follow the principle of the product type.

Excerpts ② talking about brands

1. Do own brand, if say simpler, is to focus on a very clear user group, make a simple product, then let these people slowly satisfied. This brand is also done. Don't get too complicated about branding.

2. We have a core concept in this, when the brand, we must start from the customer, do not start from the product. For example, I used to be a factory owner, inside my head is the product idea, I thought to do the product, does not stop to do the product, but I do not know that I am making the product for who, I do not know my customer needs what kind of product, I also do not know how I should let my customer realize me. At this time, you are producing a lot of products, and finally they become inventory. So the thinking of the factory is product thinking, do brand must be user thinking.

3. The construction of brand is not equal to the difference, should be the Trinity. First, look for a good body frame of reference. Second, and you want to do the field of the top brand to find similarities, that is, I have the person, he has I have to have. Third, on this basis to find the difference point, I have a different place. If completely new, the result is likely to be a crushing defeat.

Excerpts from ③ on marketing

1. Discovery and search are two types of user habits. To restore to the commodity, the newly-needed commodity is suitable for the search marketing, but the increment sex or the sentiment

Emotional goods are more suitable for a user to find their own surprise sales. Reduction of gender, the majority of men belong to the purpose of shoppers, value-added goods for the emotional category of related sales, member sales, holiday promotions; women are like to stroll around the consumption of life, Beauty said the marketing way more valuable.

2. What is most important to an enterprise? Customer relationship. She brings loyalty, Word-of-mouth, and ongoing business, and this customer relationship refers to both customer service and partner services. The establishment of a solid relationship requires commodity quality, brand value and price order; The solidity of the three carriages felt the quality of the customer relationship.

3. Taobao Flow Management, we put Taobao traffic to do a classification, this is the way of our class, I said from the bottom, the first small two flow, is responsible for operating small two have a lot of traffic resources, this is free. The second is the activity flow, Taobao often have big activities, small two engage in a number of big activities, or the cost of gold money activities, there is a layered flow, I this refers to the through train, Taobao customers, Diamond Booth, this is the need for us to invest in advertising, the conversion is not particularly determined.