When Baidu encountered CCTV search engine marketing where to go

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In today's fast-food society, people are not satisfied with the traditional media such as newspapers, radio, television and so on to obtain information, but more accustomed to through the network for targeted, active search information acquisition process. The internet has become the fourth largest media after newspapers, radio and television after its powerful influence, such as rapid reaction, aggregation and public opinion. It is affecting and changing people's consumption life in its peculiar way. According to DoubleClick's survey, the influence of Internet media on consumer behavior has reached more than 60%. It can be seen that people in the purchase of goods has become increasingly dependent on the results of web search to make decisions on the purchase of goods, search engines have been the key to the impact of consumer purchase decisions.

CNNIC 22nd report said: The current search engine utilization rate of 69.2%, it has become China's fifth largest network applications. It is expected that by 2010 the number of search engine users will exceed 250 million, accounting for 98.1% of internet users. Search engine has become a very important network starting use tool for Chinese netizens.

Based on the business model that brings value to the enterprise, the search engine begins to develop rapidly. Compared with the developed market brand advertisers in the search marketing 50% of online advertising investment accounted for, the domestic market brand advertisers to search marketing attention is accompanied by growing trend of growth. Search marketing can cover the needs of countless potential users, and businesses can find more potential users by conducting search marketing.

Search engine bidding ranking is called a pay-for-effect network promotion method. The essence is that the more money you spend, the more obvious it will be. But after CCTV exposed Baidu's medical industry auction rankings scandal, the fairness and authenticity of its web information search results have been strongly questioned by all sectors of the community. Internal staff to help fake, false information borrowed network dissemination, such information is completely without authenticity, as a search for users we dare to believe it? Would you also like to "click"?

What method can long-term, effectively improve the enterprise website in search engine rankings and information share?

------Answer: Search engine Optimization!

SEO is Search engine optimization (searching Engine optimization) abbreviation, SEO service refers to by understanding the search ranking technology, the site for the corresponding SEO optimization, so that the site to search engines more friendly, so as to improve the site in the search engine rankings, In order to bring the company a steady stream of customers. Although the search engine's "bidding rankings" and SEO technology have to improve the function of the site rankings, but SEO closer to nature, there is no "bidding rankings" in the ads on the main site malicious click Phenomenon.

Pu-ying's SEO service flow:

• Basic research, competitor analysis, consumer media orientation analysis

• Brand site structure and internal source code optimization

• According to the research information, the keyword filters to develop, import

• Brand site text, picture integration optimization

• Implementation of the brand website, 1-4 weeks of data traffic tracking and statistical tracking report

• Optimize updates in the statistical report, enlarge the optimal results, and conduct data tracking, adjust the optimization according to the latest monthly data, and let the most valuable customers find your product at the first time.

Pu-Ying Technology Development Co., Ltd.

Wholly foreign-owned companies, mainly engaged in network advertising orientation, tracking, SEO search engine optimization, brand network promotion, brand Web site building, network promotion planning, design, implementation, monitoring, export E-commerce platform, E-commerce marketing, such as small and medium-sized enterprises based on the Internet range of global business promotion.

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