When beheaded 3C store electric dealer Carnival again into the white-hot

Wen/Zhang Shule
　　　　
Singles Day of the Electric business Carnival Feast has just dispersed, Dangdang launched a new round of offensive, according to http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, its launch of the" Ultimate Decapitation action ", Digital products to the lowest point, the sword refers to Jingdong Mall's "Desert Storm." The beheading includes mobile phones, cameras, computers, office peripherals, audition equipment, such as a full line of 3C merchandise, in addition to claiming the entire net price, but also to the full 500 yuan to 300 yuan, full 1500 yuan return to 1000 yuan to let the move. What's more, when a Canon digital camera is still hanging out in a prominent position, the scarlet letter that has been striking has declared "210 yuan lower than a certain net".

Obviously, the Dangdang move is aimed at the old rival Jingdong Mall, and directly beheaded the goal of the Beijing-east on the Trump field--3c.

from the situation, Dangdang is not just a single power saver after the "another song", but early preparation, only from the name can be seen, the same stems from the U.S. military to combat Iraq, and the decapitation of the operation of the results achieved more than the desert Storm richer. Obviously Dangdang has pointed the sword to Jing Dong.

Some good people have done a comparison, and found that when the full 3C goods do everywhere and Beijing East, some of the best-selling products are extremely low prices to and jingdong price war, such as Huawei C8812 mobile phones, Lenovo S899t, MacBook Pro md101ch, Philips PI3000L2, such as dozens of prices are lower than the price of Beijing and East 200 yuan, which is already very meager profit in the 3C online store, its shock feeling is not just a sales spree can match. This is indeed the beheading of jingdong, or even a bit of the cost of the attack.

When is it simply to hurt people? Many times with the price of the war most of the battle of the Lose-lose, Dangdang never don't know, and the purpose of this heavy hand?

Dangdang now to advance, the biggest reason is to see the Beijing-East at the moment, because the Beijing-east sixth round of financing 300 million U.S. dollars was disclosed by the media, the result of the East Beijing capital chain is in the extremely fragile edge of the forecast. According to the operation data outflow in Hong Kong in June this year, the net loss of Jing Dong is 5.5%, according to the year 40 billion of the plan, the net capital outflow of this year is about 2.2 billion yuan, and 300 million dollars is only enough to make up for a year's losses. That is to say, Jingdong to the most dangerous point, if when the attack on its 3C territory at this moment, then Jingdong will have to face the price, otherwise the main construction site and the low price of 3 C, the Word-of-mouth will disappear, can reduce the price of the fight will also lead to the already sufficient tension of the Jingdong capital chain become more vulnerable, may collapse at any time. The original was exposed to the plan to lift the capital chain crisis of Beijing East, the moment is undoubtedly worse.

or no war, Jingdong is like a choice to die fast and slow death, and when the decapitation action, regardless of the choice of Jing-dong Road, are very likely to occupy the 3C share of the east exit, so that when the product type and Word-of-mouth really from the book Network shopping to the whole store, such a decisive battle, will likely change the overall pattern of China's e-commerce market.