When celebrities no longer need brokerage firms

On May 17, the two simultaneous affirmations of Shanghai microblogging confirmed the breakup with Luo Zhenyu.

All along, content producers are not good at business operations, and channel power is strong enough in the process of communication. Individuals in content production often need a brokerage platform that can serve him. Luo Zhenyu initially co-operation with Shenyin Because I believe the effectiveness of brokerage firms, "all stars need a broker."

In 2012, Luo Style Thinking became the project of Shen Nant's innovative media agency. According to business registration data, Shenyin accounted for 82.45%, Luo Zhenyu accounted for 17.65%, and Luo Zhenyu was the weaker speaker.

In this mode of operation, "Luo thinking" on the line, each video program began to carry and accumulate Luo Zhenyu's personal influence on the Youku, "Luo thinking" cumulative play has more than 100 million in 2013 Luo Zhenyu The implementation of the membership recruitment activities, through the micro channel payment channel, raise 800 million a day.

In a year and a half, "Luo thinking" already has 2 million WeChat users, "Luo thinking" is no longer just a self-media, based on the video and WeChat, Luo Zhenyu book, do offline blind date activities , Organize fans to crowdsourcing attempts. "Luo thinking" into Luo Zhenyu around the start, with a deep cohesion of small community business platform.

Mobile Internet has greatly reduced the cost of content dissemination. With the public platform of Youku and WeChat, Luo Zhenyu's content production has achieved its initial popularity accumulation. Luo Zhenyu has become a strong factor in value production and has been able to operate independently and generate value.

Luo Zhenyu left the channel of "CBN" from 2011 before he really left the TV. Now that he left the application of the brokerage platform independently, Luo Zhenyu took three years to complete the independent process.

Independent musicians meet the most beautiful times

The role of brokerage firms in the traditional music industry is almost irreplaceable. Record companies that include artist brokerage businesses are strong enough intermediaries.

Judy, Director of Propaganda at Sony Music Chinese, said that before the advent of the mobile Internet era, artists usually had to sign up for record labels and the work was approved by the company before they could complete the recording. The record companies, on the other hand, ran the company's organizational operations on radio, television and newspapers Playing songs, doing publicity for artists, the final music artist's work to go through the sales channels, and ultimately reach the audience.

Rolling Stones was once the most influential record company of the 20th century Chinese music scene. During the heyday of 1990s, Rolling Stones became popular with many singers such as Zhao Chuan, Wu Bai, Zhang Xinzhe, Zhou Huajian, Chen Shuhua and Sandy Lam Rock, pop, folk variety of style works.

At that time, the record company has been a strong employer, the records of the Emperor's album and artists are almost all signed for more than 7 years, Nicholas Tse and the Emperor for the first time on the contract for 15 years, the artist and the record company's contract detailed to the basic necessities of life , Artist style, the future direction of development, once signed, you need to follow the record company to create the line to go.

The Internet has changed the production chain in the music industry, disrupting the original way of paying for music, but also giving other musicians more chances.

A group of independent musicians have emerged on platforms such as shrimp musicians and Douban musicians, who initially gained fans through these platforms, released their work, sold albums on the e-commerce platform, and could also recruit performances in crowdfunding fully Across the original large brokerage brokerage links.

Good sister band was set up in 2010, captain Zhang Xiaohou major is the Department of Construction Environment and Equipment Engineering, and lead singer Qin Hao graduated from the Jilin Animation Institute, two people together for the sake of singing and singing together to form a band, also set up a spring students studio.

The "good sister" style is more emphasis on literary arts and fresh folk songs. The traditional music output route is almost impossible for them and has been eliminated by the Happy Boys Competition. However, they upload their own songs to Douban music, But unexpectedly in the watercress harvested 70,000 fans, in 2012 with the help of many friends, they came out an album "Spring", on the Jingdong sales.

After the first record was sold to 6,000, Sony Records proposed to sign with them, but Zhang Xiaohou and Qin Hao still chose to operate independently. Zhang Xiaohou believed that "two people become masters of the matter and are worried that they have no way to adapt to the operation of the company. The company's development plan for the band is not necessarily what you want. "

Of course, this original band with a group of high-viscosity fans already has a stand-alone capital. The new technology greatly reduces the cost of music production. Malone, co-producer of music, said: "Now musicians need only the simplest recording devices, such as computers and iPads, to complete the recording and uploading process."

Chun-sheng studio was also called "stocking-type studio" by Qin Hao. Brokerages were handed over to brokers for their care, including the implementation and promotion. Only a small team of several people could fully maintain the smooth operation. And Zhang Hao and Qin Hao is both a music producer and a studio partner, two people share the benefits.

Zhang Xiaohou and Qin Hao and fans communicate more often on the microblogging, Qin Hao will send their own microblogging casual drawing, showing the most living status, Qin Hao microblogging on the "good sister" into operation A brand. In the Douban music and shrimp music, good sister band long-term top five rankings, across the country had more than one thousand people concert.

The traditional brokerage firm is a linear production chain. Zhao Zong, responsible for the shrimp music, described the present independent musician as a seed. "They published their works on the internet platform and got the first batch of users in the internet. Then meet a certain tipping point after reaching a certain size, you can naturally grow into a towering tree. "

At the end of May, Shi Jin, an independent shrimp musician, completed his first piano recital in Shanghai. Shi Jin now lives in Nanning. He is a network engineer and composer of the "Night Piano" series.

From 2006 onwards, in three and a half years, Shi Jin gradually wrote "Night Piano" series a total of 31 before Shi Jin just put their own original piano music on his blog, For everyone to enjoy, in 2010, "Night of the Piano" by the "You Are theone 2" crew found, eventually being selected by Feng Xiaogang as the film Tsang central Gyatso poetry "see and not see" soundtrack.

Shi Jin was not even sure who uploaded his original piano music to the shrimp platform. On July 11, 2013, the shrimp music platform was officially launched. Shrimp music copyright owners also found Shi Jin to work on music. Into the first batch of settled musicians.

Shrimp has a separate platform for musicians and backstage systems, musicians can publish their own work through the music service. The shrimp musician can price the music, the user downloads the musician's artwork by paying the fee, but the shrimp does not participate in the download, and all these downloads are for the musician.

According to Zhao Zong introduction, shrimp music now has more than 30 million registered users, to produce high-quality PGC content, these musicians in the upload, the shrimp music recommendation algorithm recommended to their users, musicians and therefore Get the first fans. "Night of the Piano Five" has long been living in the shrimp song hot list, three years in the shrimp music audition has accumulated up to 60 million times, "Night of the Piano Ⅱ" in Taobao shelf only 10 minutes to sell 100 .

November 22, 2013 Shimmy Music Recommended Twelve shrimp musicians participated in the Taobao 1212 music crowdfunding project. Shijin was the only pianist who wished to open a personal piano at a 2,000-person concert hall in Shanghai concert. On December 12, 2013, Shi Jin's concert won 50,000 yuan through that music crowdfunding, which goes far beyond Shi Jin's expectations.

In the process of the cooperation between Shijin and Shrimp, "Shrimp plays a similar role as a broker, but the relationship between the two is cooperation, not subordination." The author's autonomy in the creation of works and the copyright of the work belong to the musician. However, The platform will give more benefit to indie musicians and even organize concerts. "In the past it was almost impossible to imagine organizing a personal concert in personal capacity."

The mobile Internet is reshaping the rules of music production and distribution. The structure of record companies and other structures is replaced by the Internet among musicians and listeners. Artists simply upload content over the Internet or operate independent labels of several people, Community, Internet music platform to complete the content dissemination, direct access to the audience.

Teachers fled the New Oriental

The constraints of the brokerage platform also exist in the specialized education and training industry, New Oriental has shaped many star teachers in the past 20 years.

However, on May 26, outside the New Oriental headquarters of the Zhongguancun pedestrian street, erected a net of outdoor billboards, "exams and students go abroad where to go?" Outdoor advertising printed Wei Xiaoliang, Zhaoshao Cheng, Guan Weidong More than 20 original new Oriental star teachers' photos.

Wei Xiaoliang, the founder of Wisdom Network, once was a gold medalist in English composition teaching of the New Oriental TOEFL, GRE and GMAT systems. In the New Oriental, he was once also a professional manager from a teacher. Even so, Wei Xiaoliang left New Oriental and started online education Industry entrepreneurship.

New Oriental in the development of more than 20 years and did not happen much institutional change, it is like a very high profile brokerage platform, a star teacher modeled production process established, the teachers who also have the style of the New Oriental.

New Oriental and the teacher is still the traditional employment relationship, the teacher's income from all the pay, before leaving his teaching position, Wei Xiaoliang in 2010 the class fee is 1,700 yuan, until now, many teachers have a class fee of only 120 yuan. However, the New Oriental teachers not only means that the class fee, but also means an endless source of students. Again, the advent of the mobile Internet has changed everything.

The former New Oriental teacher who has left has said that "many teachers are suspicious of their career in the New Oriental. Public-sector teachers mainly do teaching and research and have established channels of ascension. However, the biggest problem with training institutions is that teachers Repeat what you already know very well and have very limited path to growth and ascent. "

Before 2010, Wei Xiaoliang also taught in the front line as "Baby Teacher". During the summer and winter holidays the throat soreness and inflammation are common. Some teachers often take classes in Haidian teaching area too late Rest and eat, you need to rush to Fangshan teaching area. New Oriental teachers have almost become manual workers, repeating the same work every day.

To build an intelligence network for Wei Xiaoliang is for their own want to do "science and technology education," rather than the New Oriental marked "educational technology", Zhai Shaocheng, Guan Weidong and other intellectual network partners have two or three years before leaving New Oriental, choose to leave the teacher either because no longer agree with the values ​​of the New Oriental, or for better career development.

Only now, Wei Xiaoliang put them together again, more than 20 gold medal teacher, each Wei Xiaoliang personally invited, many of them before Wei Xiaoliang colleagues, subordinates, partners, because of the direction of Wei Xiaoliang approached, the whole process Also very smooth.

Wisdom network and Wizards network is modified Wei Xiaoliang now operate two projects, in addition to the February 17 this year on the line of the Wisdom Network, Wizards network has been modified on August 8, 2013 on the line, Wei Xiaoliang often use a word To summarize what he has done, "Learning by the Net and Learning by the Net", these two platforms are closed by learning by Wei Xiaoliang.

Wei Xiaoliang is experiencing a role change, from employees to independent entrepreneurs, but also from teachers, teaching managers into a product manager.

For online education, teaching content is presented through the product and technology, Wei Xiaoliang read the 9 years of science and engineering, graduate students learned during the artificial intelligence, so even if the net and extremely intellectual network to modify the network a total of 15 people's technology Team, but the product design by Wei Xiaoliang and Zhai Shaocheng completed, Wei Xiaoliang spent two hours a day to study the data of the two platforms. Wisdom network teaching system, the structure of the lecture of expert courses, lectures lectures are also developed by Wei Xiaoliang.

"In the intellectual network and extremely intellectual network, teachers are no longer just teaching manual workers, they need to transform into a professional teaching content developers." The teacher of the intellectual network needs to organize and develop his own course under the systematic framework, just take a few hours to shoot the scene and put his own knowledge to settle down. After shooting, you can spend more time doing teaching and research.

In most cases, it is more like an open platform. Now there are 92 teachers stationed there. "They have examiners, foreign teachers and marking people distributed throughout the country, and many are part-time teachers." , Wisdom Network & Wizards network marketing vice president when the introduction of Yan Tao.

Students only need to modify the online essay or oral recording, there will be foreign teachers to complete the amendment by commenting and speaking. At a time when Yan Tao displayed a GRE essay modification, the foreign teachers gave more than 30 revisions, including vocabulary, grammar, structure and other aspects.

Here, the teacher's knowledge reserve is sold in the form of video copyright on the website of the intellectual network, and the teacher becomes the most productive element of value. Wei Xiaoliang also diverts more interest to the true value producer. There is a pretty cash flow right now, but now we're giving all our profits to our teachers for the benefit of our teachers. "

The Wisdom Network and the Wisdom Network, the autumn teaching and research conference started in Beijing Foreign Studies University. Teachers from the Wisdom Network and Wisdom Network will work with the faculty members and professors at the Beijing Foreign Studies University. The Wisdom Network has been organized The teacher went to study and visit the American examination agency.

Wei Xiaoliang believes that "a real third-party Internet education platform means to liberate teachers and liberate students." Through the online platform, students can complete the "learning" through the course of the intellectual network, and also directly exchange and communicate with the teacher through the live lecture hall and the super-school network to complete the "study." Most of the offline classes and platforms are also being replaced by the Internet.

The teacher of the intellectual class network already has obvious celebrity temperament. The teacher is not simply a part-time employee or a teacher, and is not a simple division between the teacher's and the teacher's and the teacher's. "We work with the teacher and do the teaching and research together ".

The original intermediate channels that are channeling are being replaced by the Internet and there is a changing relationship between them and individuals, just as Guan Chong, a former New Oriental CIO, argues that "training institutions and teachers are no longer the same as they used to be and are no longer employed And the employment relationship, the future will be like accounting, lawyers, to become a partnership, we are masters, to jointly create and maintain the brand and share the benefits. " This is also the story that is happening to value producers in many industries. (Text / Liu Meiqi)