When China Tanabata Festival Internet marketing network

The annual Tanabata has arrived again. Go out to work in the morning, see the boys and girls filled the street are holding a large bouquet of roses, many small traders also bundle early good bouquet of flowers at the junction or subway bridge waiting for people passing by work, shopping malls also Start early to engage in various activities, posters can be seen everywhere, a romantic atmosphere of Valentine's Day immediately blowing.

Compared with the hot Western, "Tanabata" is subtle, beautiful, long aftertaste: the traditional Chinese-style love is not "I love you" straightforward, some are: "Hill without edge, the river is exhausted, , Xia Yu Xue, heaven and earth together, is daring and absolute "type of subtle, want to today's business name of Valentine's Day signboard business will surely return, Xiaobian could not help but want to get known 10 years later than traditional marketing power Business to compare, what is the action Tanabata.

Tanabata Well, blessing is certainly not less. To search for a few blessings first (I found that since the advent of search engines, people have become more and more lazy. Open the hao123 home page, you can see hao123 LOGO position has become two lovely cartoon characters, there are two lovely floating cartoon characters on both sides of the site, representing the Cowboy and Vega, respectively, and Baidu search cat's paw icon Into two hand-held cartoon men and women, search "Star Festival" keywords, there is a picture from Baidu micro-purchase window, "Tanabata pick the artifact", choose the gender of the gift object, the other character type, estimated gift amount , You can get a gift proposal. If the gift to the goddess value of 100 to 300 yuan can send chocolate gift boxes, if you want to continue to see subdivision directory, click on the selection of gifts will be able to enter Baidu Wei purchase and its partners recommended a variety of gifts, a key Single purchase quick and easy. Baidu's commercial marketing is good at using the best of times and people can be described as having reached its peak. Nominally, it is more humane to celebrate Tanabata, in fact, every step of marketing.

Speaking of Baidu, we have to mention Baidu's rival 360, Xiaobian to 360 Web site navigation and search the home page to see a moment, unfortunately, there is no trace of Tanabata, it touches on the 360 ​​home page to see a search 360 Anniversary of the topic, pull down, long are the introduction of the 360 ​​course. But for the Xiaobian as a search user, especially in today's romantic days, this topic can not arouse the user's interest at all. It seems that the old weeks in human marketing practices have not arrived home, no wonder although the 360 ​​search market share skyrocketed, but still less than half of Baidu.

The search will be sent to the blessing of the information on the QQ, a blessing to send the message, QQ dialog immediately jump out of a Happy Valentine's animation blessing, the Cowherd and weaving girls embracing, really romantic. However, compared to Baidu, Tencent this animation in addition to fun, there is no direct marketing purposes, it seems that the purpose is very clear Robin Li, when will not forget to make a handful.

Take a look at the major electricity providers. Taobao's home page is not much change, Banner is mostly seasonal promotions, there is no topic of the Tanabata, but in the product category bar on the list, but in several categories have done the classification of the Tanabata topic; Half of the picture is the theme of the Tanabata, respectively, communications products, music products, promotional gift products; In contrast, Dangdang investment Tanabata less effort, just set the theme of gifts and beauty topics, but 1 discount discount activities are still very exciting ...

On the whole, Internet e-commerce companies are not paying enough attention to the traditional festivals. Xiaobian visited many large websites and found no information about the Star Festival. However, there are many discussions and sharing on the Star Festival in social networks. This shows that the marketing potential for traditional festivals has not been uncovered by clever internet practitioners. However, in fact, the traditional festival of human marketing is a very effective means of marketing, human marketing is a kind of social networking marketing, and the power of social networking marketing, Internet Marketing in recent years has gradually reflected.

Text: Website http://www.studstu.com (Guangzhou Qi billion Network Technology Co., Ltd.), reproduced, please indicate the source. Thank you!