When comprehensive search can not meet the needs of users, the value of vertical search is revealed

The original and only purpose of search engine is to help users find the information they want, fast and accurate, who can best help users, who is the winner.

The original search engine can be called "comprehensive search", the current foreign mainstream search is Google, domestic is Baidu, in fact, the earliest search of the crocodile is Yahoo. They crawl almost all the information on the site, set up a database, and according to a certain classification and sorting, the information according to the user to retrieve the key words displayed.

Now the search behavior of Internet users has a more interesting change, the comprehensive search engine is no longer a "universal" tool. For example, users search for rental, car and other information will be through Baidu or Google search professional properties, car sites, and then use these sites to obtain information on the site, or direct access to these vertical sites, using their provided "vertical search" to find answers.

A group of industry vertical search products came into being, such as Ali's one Amoy, Youku's "Search the Library", search rooms and so on. The direct role of vertical search engines is information aggregation and filtering to help users get more accurate information. By grasping the information of professional website and according to certain sorting rules, the result page is reduced to a very specific "answer", so that the user's search behavior becomes more accurate and efficient.

At present, China's car ownership has exceeded 120 million, car Internet users are also increasing year by end of 2012 has reached 258 million. Most potential car consumers get information about cars before they buy them. How to let the user get the most desired content in the mass of information? This responsibility falls on the vertical search.

At present, the vehicle vertical search product only exists in each big automobile website. Many colleagues will doubt, will there be independent coverage of the whole network of search products? In my opinion, vertical search products must have, but not necessarily cover the whole network. Based on a comprehensive, informative and reasonable classification of vertical web site search, will help users better.

Car Vertical Search PK Comprehensive Search: Victory

Whether it's a synthetic search or a vertical search, the most essential meaning of search is to help users find information faster and more accurately. When the comprehensive search can not meet the needs of users, the value of vertical search is revealed.

Focused on the automotive field of vertical search engines, auto search products currently cover the synthesis, articles, forums, videos, columns and other users the most needed channels, and provide the Internet to buy cars, cars, cars and other car life-related services. Ordinary users just enter the appropriate keywords, you can search for the products they want to the surrounding information.

To give a simple example, users in the Auto search Channel input XT keyword, according to the user's search habits and product database data, the results page home shows the "Lang" model introduction, Word-of-mouth, dealers and other comprehensive information. And through Baidu Web search, it shows that in addition to Inland, including electronic products, entertainment gossip, and user needs irrelevant information. In contrast, this positioning of the professional field of vertical search, the user's help is naturally better than comprehensive search.

Comprehensive search face the user is all netizens, its search effect can only be the whole, and vertical search because of the face of a specific user, its search results will be more optimized. Compared to comprehensive search, auto vertical search products are more professional, fast, and accurate. Users can learn the most comprehensive information through a vertical web search, and then use the integrated search to become a burden. From another level to understand, covering the whole network of car vertical search products also lost the meaning of existence.

Future: Two "one" principle of vertical search products

At present, the automobile vertical search product is still in the development stage. In the future, the car vertical website wants to search to achieve the ultimate, the following two principles for your colleagues to refer to.

First, the car website "one-stop service". Database is the core competitiveness of search. On the automotive web site, car evaluation, dealers, Word-of-mouth, post service and other series of classification content of the effective integration determines the scope of user search information. For example, the user through auto search "Audi Audi", want to a stop to understand the model introduction, price, preferential information, after-sale information. Through this search behavior, auto can meet these needs, the user will not have to go to other sites to continue the search. Therefore, the automobile website itself "One-stop service" is vital.

Second, the car vertical search Products "one page" principle. Internet users have become more and more lazy, they are not content with what they search for, but want to get the most direct and accurate information at the first time. Here "one page" actually more refers to the user through the automobile search product in the result page homepage then may obtain the information the maximization satisfaction. As in the previous example, Search XT, the most direct result of the first page is "British Lang", car models, distributors and other users are closely related to the information are glance, then, but also worry users to go to other sites?

Return to the essence of search value, standing in the user's perspective to think, to break through, the car vertical search products are bound to become the backbone of the automotive Internet.