A few days ago, my parents came to Qingdao to play, I took them to Qingdao, the most famous Zhongshan road wandering. To tell the truth, has been busy, for a long time did not come to the mountain road. Near the pier I saw a shop on the side of Zhongshan Road above a big brand "Van VANCL." Heart secretly pleasantly surprised, Vancl in the line after the advertisement, really opened the entity shop, Qingdao all open, this let me very surprised, hurried into to see what.
I was stunned when I went in. This shop is a place to sell seafood and tourist souvenirs. There was no costume, and then I asked the waiter, do you sell clothes on the second floor? The waiter said that the second floor is not open warehouse. At this time, I suddenly realized that this is a "cottage every guest."
It also raises a few of my thoughts:
First, the brand seems to be not just young users know, online also very well-known. This may be a good thing for Vancl, after all, a network of clothing brands is known by many people.
Second, every customer's brand protection needs to be established. Protecting the brand is important to any company, and the iphone brand sells tens of millions of 9001.html "> RMB", and the owner makes a lot of money.
Third, the real shop style design should be made what? Saw a very famous shoe store "Windsor", in Qingdao has many shops, is a Wenzhou shoe enterprise, they all make the leather shoes, the quality is very good, the price also is about 200 yuan, very suits, my wife's shoe basically all buys in there. And a few old shoe stores, the elderly head, pipe, O ' Connell and other shoes, are very expensive, old-fashioned style. Windsor decoration is also very good, very own style, are proprietary shops, which should be able to VANCL line shop positioning, pricing and decoration style a good reference.
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