When does the window advertisement take off?

Reading: We all have this experience, sometimes when we open a page, the first to see is not the content we clicked, but a window ads. In the heart of the FEI, few people will think of the window ads because of why, why the Internet so rampant, in the Internet, mobile End window advertising is not always with us and so on.

What was the birth of the window ads?

Window ads were first born in the 90 's, the inventor of the MIT Civic Media Center, MIT Media Laboratory scholar Ivan Zockman (Ethan Zuckerman). From 1994 to 1999, Zuckerman worked in the Tripod.com website, mainly responsible for the university graduates just out of school design, build their own website. However, this business model soon failed, tripod.com also followed the transformation, began the flagship web hosting and social network embryonic business.

Zuckerman and his partners have tried a dozen models of profitability, and have developed a series of innovative business plans, and finally found that personalized advertising can generate revenue, specifically, they need to analyze the user's personal homepage, send targeted ads. In this way, Zuckerman invented today's abhorrent window-style ads--each ad is presented as a stand-alone Web page, rather than embedded in the original page.

The reason for advertising is this way because a car manufacturer complained to Zuckerman and his partner that their ads always appear on websites containing pornographic content, affecting the brand image. Therefore, "out of good intentions" Zuckerman invented the window ads, and became the first profitable ". com" companies, after the other companies have followed, resulting in the proliferation of window ads.

Today, Zuckerman in the Atlantic Monthly public apology, he also believes that the advertising marketing based on the Internet industry has embarked on a klacka, now give up the advertising based business model, to build a better network is not too late.

Changes in window ads

Compared with the initial form of the display of the window, the change is not small.

First, content: The original is simply advertising, now on the basis of advertising, has evolved into a software installation, pornography transmission, Trojan horse fraud and other functions of the window.

Second, the carrier: the original window is only independent of the Web page, advertising form of the promotion, now, software, mail, video, games, etc. have become the carrier of the window, at any time will appear in front of the public.

Third, the purpose: Zuckerman invented the window ads to protect the ads, and now the window, than the ads also "rogue", became a malicious promotion.

In addition to the above three points, the audience's attitude of course, there will be obvious changes, the initial stage of the window ads fear to bring people more novelty, and now, more afraid of headaches and helplessness.

Why do window ads provoke criticism?

According to incomplete statistics, the Chinese netizens commonly used software, there are pop-up advertising behavior software up to 1221, of which the number of popup ads per day more than 1000 times the software nearly 500.

Advertising as a business behavior is understandable, however, some of the window has done a bit too much, some users said: "The installation of the Thunderbolt software, My computer began to pop a variety of ads, or very revealing pictures, or very bloody game ads, and can not be closed." "In fact, more than Thunder, many software have automatic pop-up ads" function, and even mobile phone is no exception.

The most unbearable thing is that some of the window's purpose is not to promote, but fraud.

Some media have reported such an event. September 16, 2014, Luzhou Longmatan District 25-year-old Mr. Wang fell into a passionate chat website trap, was cheated cash 20000 yuan. September 16 19 O'Clock Xu, Wang at home when the Internet, suddenly popped up 1 of passionate chat window, topless sexy seductive female attracted Mr. Wang's eyeball, curious Mr. Wang clicks into the female anchor's prompt operation. The other party to use open members need to buy a separate chat room, the request to pay 4000 yuan, after the "luxury cruise" gift, the other said the operation error did not open successfully, the need to pay a deposit of 6000 yuan, the other said the front operation error to obtain a refund of the encoding method refund, Also need to pay the margin 10000 yuan, found that the window can not be clicked in, Mr. Wang disillusioned deceived, Mr. Wang call 110 alarm for help.

The impact of window ads on teens is also important in the risk of potential fraud for adults. It is understood that China's youth Internet users have reached 256 million, accounting for 41.5% of the overall netizen, 55.4% of them have their own mobile phones, 84.8% of the children clearly said to have all kinds of dating software account; 90.1% of the children have access to online games, and nearly the minors have encountered network bad information.

Some software window content contains "sexual cues". As in the window information of a software, involved in the content, more than 20, and a few more than 10, including the "naked, stimulating, wretched, wet, pornographic, sexy, double milk," and other words, and a larger scale photo pictures and strong temptation of video.

Whether adults or teenagers, will be threatened by malicious bomb window ads, in the harassment of the same time, but also need to put up fraud traps, which makes the vast number of netizens love why!

The benefits behind the window ads

It is understood that the network window has basically covered the Web site, web games and players, including the vast majority of Internet products, even mobile phones have not been spared, become an online information dissemination and advertising promotion of an important way. The key to this rampant advertising window is that it can bring huge profits behind it.

"Generally do window ads, 40 yuan can play 10,000 IP address, the line is almost the price." "A website person discloses, for example 150,000 IP website, one day window Windows revenue has 500 yuan." What is more, some broadband operators also use their own advantages to the Broadband Users frequent window. At last year's CCTV 3 15 party exposed an advertising company collusion with a broadband operator, through the domain name binding to users forced to play window ads case. This is called the most comprehensive, the most accurate, users can not block the mandatory ads, each push to the user once, broadband operators will be charged to advertisers from a few cents to the cost of money, which brought them a huge income, half a year to earn more than 8 million yuan.

Let's talk about the window.

Voice of the media

But Jade media commentator

To promote the "content legalization" of the network window, only should be the so-called special rectification of the initial pursuit. In contrast, its longer-term goals should be set in two areas: one, to repair the existing loopholes in the chain of supervision, in order to achieve more efficient screening, after the investigation of responsibility, moreover, the Advertising window ads to clear the ethical norms and technical standards, so as to completely change the bottom line, lower than the current situation ... For a long time, window ads have drifted away from the rules of the paper, and this constraint has left them far away.

Comb the network window of Chaos, after all, not only to the advertising ethic of inquiry. To what extent should the audience give attention to the advertising position for the enjoyment of free content? What is the minimum line of business that should be followed by a pattern of advertising? In the open Network advertising environment, how can all parties have the basic self-discipline? All these questions have yet to be solved by one by one and confirmed by legislative means. At the expense of the user experience of the window ads, may just give people the illusion of "strong marketing". However, for this dubious advertising effect, the whole society has already lost too much.

The Voice of marketing

Li Meng Beijing World Show Technology Co., Ltd. CEO

Window ads in the marketing industry, it is only a form of advertising, although there is a certain risk to the public, but still can not change its own promotional properties. As for its "mandatory" side, I am afraid that television advertising more than it.

For the new revised "Advertising Law" on the internet window of the constraint, just stay in the need to provide a button to turn off the level of malicious bomb window behavior and there is no substantial restrictions, but also need to further improve the relevant provisions in order to prevent the emergence of malicious bomb window. However, this is obviously a signal, the government began to increase the Internet environment, this is a good news for the vast number of netizens, advertising industry, the impact is not very big, but the whole industry will be a good thing. Advertising behavior, whether online or offline will exist, but for fraud, temptation, such as the bad nature of the window ads is a dangerous signal, it is clear that the Government's determination is to find a "close" one!

In fact, the harm of window ads mainly depends on whether the content is harmful, in the relevant departments to increase supervision and punishment of the basis, can play a preventive effect. At the same time, the establishment of a reporting channel, so that the whole community participation, malicious bomb window will have nowhere to hide.

The Voice of the masses

@ Lost Little Prince 2014: "2014 Global social, digital and mobile" report shows that China has internet users 590 million people, they send a telegram!

@ Unicorn Training: It's time to manage, this is worth the praise.

@ In the hair white cake million: it should have been the renovation! Now more and more rampant, has seriously affected the network order and network environment.

@Mr Xiaofeng dream: Do you want to raise your hand and vote? I have unconditional support, both feet can be lifted up.

@ Plum Blossom Three: I also met the window ads, very annoying, I hope this is not chanting slogan!

@ Defense Brick: It is recommended to introduce relevant laws and regulations to standardize the network environment.

@ China Cai Yu: is the window illegal or the contents of the bomb window illegal?

The future of window ads

In the end, the government is gradually improving the relevant provisions.

September 24, national Internet Information Office, the Ministry of Industry and Information technology, the State Administration for Industry and Commerce convened the "Regulation of the Network Window" symposium, special Research and Management Network Bomb window chaos, decided to start the recent "Regulation of the Network window" special action, and further increase the network window of the renovation efforts to seriously investigate and disseminate obscene pornographic information, Trojan virus, fraud information and other illegal play window behavior. And the construction of a dedicated website to receive public reports.

December 22, the 12 session of the NPC Standing Committee at the 12th meeting of the revised draft Advertising law review, revised draft provisions: Internet Information Service providers use the Internet to publish ads, not affect the normal use of the network users. In the Internet page to be published in the form of pop-up ads, should be significantly marked off the sign to ensure a key closure.

Prior to this, the state Network letter Office recently based on the mass report, on the dissemination of pornographic vulgar and false rumors information of the Thunderbolt window services to take measures to stop, this initiative is also highlighting the government's determination of malicious bomb window rectification.

At the same time, some security software has launched Bulletproof window services. 360 company announced its 360 security guards, 360 browsers, 360 anti-virus, etc., including the entire line of products are supporting the interception of malicious bomb window ads.

For the future of window ads, government regulations and supervision, security software, these actions can really play the role of encirclement and suppression of malicious bomb, still need further verification, after all, the interest to a large extent determines the existence of window ads, and the provisions of the present stage is only to provide a possibility to close. This is a battle of interest and regulation, and a long protracted war, and we will see what happens.